Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Basic Strategy and Policy Direction for Incheon Port's Cruise Industry Development

인천항 크루즈산업 발전을 위한 기본 전략과 정책방향에 관한 연구

  • Choi, Jong Chon (Department of Architectural Engineering, Professor, Chungwoon University) ;
  • Heo, Hoon (School of Liberal Arts, Professor, Chungwoon University)
  • 최종천 (청운대학교 건축공학과) ;
  • 허훈 (청운대학교 교양학부)
  • Received : 2019.02.20
  • Accepted : 2019.03.20
  • Published : 2019.03.28
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Abstract

The cruise industry is a future-oriented convergence industry based on tourism and shipping, and has attracted great attention not only in the global market but also in Korea. The rapid growth of Asian cruise population, especially in China, has had a considerable impact on both the global market as well as the Korean market. With the recent THAAD problem, the need for diversification of the market has been raised as the entry of cruise tourists from China has been greatly reduced. It is also time for a more systematic and comprehensive development strategy ahead of the opening of the new cruise terminal. This study draws out the problems based on the interviews with experts such as prefectures, travel agencies, and related organizations, as well as analyzing literature on domestic and overseas government plans, policy reports, and research data. Then, the SWOT analysis is used to develop the development strategy and explore the policy support direction. The research scope can be extended to sustainable development model through wider linkage of mid to long term strategy and policy.

크루즈산업은 관광과 해운을 기반으로 하는 미래형 융합산업으로 글로벌 시장은 물론 우리나라에서도 크게 주목받고 있다. 중국을 중심으로 아시아 크루즈 인구의 급증은 글로벌 시장은 물론 우리나라 시장에도 상당히 큰 영향을 미치고 있다. 최근 사드(THAAD) 문제로 인해 중국발 크루즈 관광객 입국이 대폭 감소 등의 사태를 겪으면서 시장 다각화의 필요성도 함께 제기되고 있다. 인천항은 새로운 크루즈터미널의 개장을 앞두고 보다 체계적이고 종합적인 발전 전략이 필요한 시점이기도 하다. 본 연구는 국내외 정부계획, 정책보고서 및 연구 자료에 대한 문헌 분석과 함께 선사, 여행사, 관련 기관 등의 전문가들과의 인터뷰를 바탕으로 인천항 크루즈산업의 문제점을 도출한다. 이어 SWOT분석을 통해 발전 기본 전략을 제시하고 정책적 지원 방향을 탐색한다. 향후 중장기 전략과 정책의 보다 폭넓은 연계를 통한 지속가능한 발전 모델로 연구범위가 확장될 수 있을 것이다.

Keywords

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Fig. 1. Duration of cruises & voyages of Asia [8]

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Fig. 2. Cruise tour ratio of Asian countries (2017) [8]

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Fig. 3. Policy direction corresponding to Basic strategy

Table 1. Domestic cruise industry status [4]

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Table 2. Number of port calls and passengers [6]

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Table 3. Percentage of Chinese tourists in Incheon Port [7]

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Table 4. 2013 vs. 2018: 5 year CAGR & Total Growth [8]

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Table 5. Cruise tourist satisfaction analysis(5.0 scale/2017) [9]

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Table 6. Basic conditions of Incheon port cruise industry development by SWOT analysis

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