Journal of Information Technology Applications and Management

Korea Data Strategy Society (한국데이터전략학회)
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Motivational Factors for Persuasive System Adoption : Interactive Mirror System Case

설득적 시스템 사용 동기에 대한 연구 : 상호작용적 거울 시스템 중심으로

  • Choi, Jeong-Youn (College of Business Administration, Ewha Womans Universiy) ;
  • Kim, Gyeung-Min (College of Business Administration, Ewha Womans Universiy)
  • Received : 2019.02.09
  • Accepted : 2019.06.25
  • Published : 2019.06.30
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Abstract

Despite the growing enthusiasm for the persuasive system like an interactive mirror system little is known about what motivates the customers to try the system and makes customers return repeatedly to the system. The key to understanding persuasive system adoption is the identification of the preconditions needed for the system adoption. Using grounded theory building methodology, we identified the preconditions needed for the system adoption. First, past research regarding users' motivational factors to use the persuasive system is reviewed. Then, research methodology and data analysis are presented. Finally, the study findings and conclusions are presented.

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References

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