Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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Evolution of corporate social contribution activities in the era of the Fourth industrial revolution

4차 산업혁명 시대의 기업사회공헌 활동의 진화

  • Received : 2018.10.02
  • Accepted : 2019.01.04
  • Published : 2019.01.31
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Abstract

Recently, studies on the fourth industrial revolution have been actively conducted in the areas of government, business, and academia. Corporate business models that utilize the major agendas of the fourth industrial revolution such as robots, artificial intelligence, Internet of things (IoT), and block chains have been created, and various changes have occurred in not only business, education, and living environments but also in international relations. In this study, we looked at changes in social contribution activities from the perspective of a company facing impacts of the fourth industrial revolution. This study examines the definition and activities of corporate social contribution and how we can contribute to society through corporate activities. 'AT Educom', LG Uplus 'Social Contribution through IoT', KT's anti-infectious disease prevention platform and cases of Intel using IoT. In addition, we have presented what we need to do in the future to promote corporate social contribution activities that will make more meaningful impacts on how corporate social contribution activities will change according to technology development. The first, measuring the performance of corporate social contribution activities needs a standardized methodology and social contribution activities through platform business and ICT should be actively pursued. Lastly, social contribution activities between companies and sectors will increase.

최근 정부와 기업, 학계에서 4차 산업혁명에 대한 학습과 연구가 활발히 진행되고 있다. 로봇과 인공지능, 블록체인과 사물인터넷 등 4차 산업혁명의 주요 아젠다를 활용한 기업 비즈니스 모델이 생겨나고, 지금까지의 기업환경, 교육환경, 생활환경뿐만 아니라 국제개발협력에서도 다양한 변화가 생기기 시작하였다. 본 연구에서는 4차 산업혁명의 영향을 가장 가까이 직면하고 있는 기업에서 진행하고 있는 사회공헌 활동의 변화를 살펴보았다. 즉 기업사회공헌의 정의와 활동내용을 살펴보고 4차 산업혁명이라고 불리는 현시대에서 각 기업이 갖고 있는 본연의 비즈니스를 통해 사회에 어떻게 기여할 수 있는지 사파리콤의 '엠페사', LG전자의 'AT Educom', LG유플러스의 '사물인터넷 활용 사회공헌' 그리고 KT의 '감염병 확산방지 플랫폼', 그리고 IoT를 활용한 Intel의 사례를 통해 확인해보았다. 그리고 기술개발에 따라 앞으로의 기업사회공헌 활동이 어떻게 변화할 것인지, 더욱 의미 있는 임팩트를 만드는 기업사회공헌 활동이 되기 위해 필요한 것들을 제시하였다. 가장 먼저는 기업사회공헌 활동의 성과측정이 용이해질 것과, 플랫폼을 활용한 사회공헌 활동이 증가하고, ICT 업계에서 기술을 통한 사회기여 활동이 활발하게 진행되며, 마지막으로는 기업간, 섹터간 공동으로 진행하는 사회공헌 활동이 늘어나게 되어, 기업이 영리만을 추구하는 집단이라는 인식에서 벗어나 앞으로는 사회를 위해 존재하는 기업시민으로서의 역할을 할 수 있음을 설명하였다.

Keywords

SHGSCZ_2019_v20n1_85_f0001.png 이미지

Fig. 1. The Pyramid of Corporate Social Responsibility (Carroll, 1991)

Table 1. Corporate CSR activities (The Federation of Korean Industries, 2006)

SHGSCZ_2019_v20n1_85_t0001.png 이미지

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