디지털콘텐츠학회 논문지 (Journal of Digital Contents Society)

  • 제19권7호
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  • Pages.1389-1395
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  • 2018
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  • 1598-2009(pISSN)
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  • 2287-738X(eISSN)
한국디지털콘텐츠학회 (Digital Contents Society)
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하이브리드 캐릭터의 조형 요건과 소비자 선호도와의 영향관계 분석

An Analysis on the Formative Requirements for Hybrid Characters and Influencing Relationship with Consumer Preference

  • 김준수 (한남대학교 멀티미디어학부 미디어영상전공)
  • Kim, Jun-Su (Department of Media and Visual Communications, Hannam University)
  • 투고 : 2018.06.28
  • 심사 : 2018.07.25
  • 발행 : 2018.07.31
⟨ 이전 논문 다음 논문 ⟩

초록

하이브리드는 교차, 섞임, 침투, 융해, 융 복합 등 결합의 논리를 근간으로 해서 설명되어진다. 이러한 결합은 동질과 동종의 경우보다 이질과 이종의 경우에 더 창의적이고 더 효율적임을 보여주고 있고, 하이브리드 캐릭터는 새로운 창조적 이미지를 생산하기 위한 수단으로써 그 의미를 가진다. 이러한 맥락에서 하이브리드 캐릭터의 조형요건이 소비자 선호도에 어떻게 작용하는지 실질적 분석을 통해 영향관계를 분석하고자 한다. 이를 위해 독립변인은 캐릭터 조형 요건을 친근성, 독창성, 의미성, 다양성으로, 종속변인은 소비자 선호도로 하여 다중회귀분석을 실시하였다. 분석결과, 친근성, 독창성, 다양성은 소비자에게 긍정적 영향을 미치는 것으로 나타났고, 의미성은 소비자 선호도에 유의미한 영향력이 없는 것으로 나타났다.

Hybrid is explained based on the logic of combination such as cross, melding, permeation, fusion, convergence etc. Such combination shows that it is more creative and effective in case of heterogeneity as compared to homogeneity and the same kind, and hybrid character has its meaning as a mean to produce a new creative image. In the context, this study aims to analyze influencing relationship through a practical analysis on how formative requirements for hybrid characters affects consumer preference. For the foregoing, this study conducted multiple regression analysis having familiarity, originality, meaningfulness, diversity as independent variables for formative requirements for characters, and consumer preference as a dependent variable. Analysis results show that familiarity, originality, diversity have a positive effect on consumers, whereas, meaningfulness has no significant impact on the consumer preference.

키워드

과제정보

연구 과제 주관 기관 : 한남대학교

참고문헌

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피인용 문헌

  1. A Study on the Preference and Recognition of Game Character by Expression Characteristics: Focusing on League of Legends vol.19, pp.11, 2018, https://doi.org/10.9728/dcs.2018.19.11.2183
  2. 유아 교육 콘텐츠에서 OSMU 성공사례를 통한 캐릭터 디자인 연구 vol.17, pp.11, 2018, https://doi.org/10.14400/jdc.2019.17.11.451