Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Usability Evaluation for Simple Payment Service Based on Mobile Application -Focused on Shinhan and Samsung-

모바일 간편결제 애플리케이션 사용성 평가 연구 -신한FAN 앱카드와 삼성 앱카드를 중심으로-

  • Lee, Kyung-Joo (Dept. of Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 이경주 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Received : 2018.06.11
  • Accepted : 2018.09.20
  • Published : 2018.09.28
Download PDF
⟨ Previous Next ⟩

Abstract

This study is meant to derive what is needed to enhance the convenience and satisfaction of users of mobile credit card applications. For the first step, the current status of simple payment service using application has been identified and in-depth interview by reorganizing Peter Morvile's Honeycomb model into the five usage principle based on the main function of the application card. As a result, it was found that users prefer personalized services that fulfill the purpose and key functions of the app card and take into account their consumption patterns rather than too many additional functions. Based on this study, it is expected that it would help card companies increase their experience with app card users and strengthen their platforms.

본 연구는 모바일 앱카드 애플리케이션 사용자들의 편의성과 만족도 증진을 위해 필요한 사항을 도출하는 데 목적이 있다. 1차로 앱카드 간편결제 서비스의 현황을 파악하고, 2차로 앱카드 애플리케이션의 주요 기능을 위주로 피터 모빌(Peter Morvile)의 허니콤 모델을 5가지 사용성 원칙으로 재구성하여 설문조사와 심층 인터뷰를 진행하였다. 그 결과 사용자들은 많은 부가기능보다는 앱카드 본연의 사용 목적과 주요기능에 충실하고, 사용자의 소비패턴을 고려한 개인별 맞춤 서비스를 선호한다는 것을 파악할 수 있었다. 본 연구를 바탕으로 카드사들의 앱카드 애플리케이션 사용자 경험 증대와 플랫폼 강화에 도움이 될 것으로 기대한다.

Keywords

References

  1. IITP. (2017). Trends and Implications of Domestic Easy Payment Services. Daejeon : IITP.
  2. Y. H. Lee & I. O. Jeon. (2017). The effect of Characteristics of ICT based O2O service on User satisfaction: Focusing on the mediating effect of Use safety. Journal of Digital Convergence, 15(4), 157-169. https://doi.org/10.14400/JDC.2017.15.4.157
  3. D. H. Kim & M. H. Kim. (2015). Design of Mixed Reality based Convergence Edutainment System using Cloud Service. Journal of the Korea Convergence Society, 6(3), 103-109. https://doi.org/10.15207/JKCS.2015.6.3.103
  4. J. T. Yun. (2017). The Future of Credit Card FinTech. http://verticalplatform.kr/archives/9011
  5. J. M Ryu, Y. M Seo, H.J Cho. (2017). A Study on Business Model of Fintech: Focus on the Business model canvas. Journal of Digital Convergence, 14(3), 171-179. https://doi.org/10.14400/JDC.2016.14.3.171
  6. S. A. Oh, J. H. Park. Korea Customer Agency. http://www.datarankings.com/blog/wp-content/uploads/2018/02/1.10_mobile simplepayment .pdf
  7. TTA. (2016). : Telecommunications Technology Association. http://terms.tta.or.kr/dictionary/dictionaryView.do?word _seq=104410-2
  8. K. N. Lee. (2016). Credit card disappears and appcardappears. Newsway. http://www.newsway.kr/view.php?tp=1&ud=2016102008 560127222
  9. INSIGHT. (2017). Analysis of the Behavior of Mobile Easy Payment Service. http://www.koreanclick.com/insights/newsletter_view.ht ml?code=topic&id=445&page=1
  10. INSIGHT. (2017). Analysis of the Behavior of Mobile Easy Payment Service. http://www.koreanclick.com/english/insights/new sletter_view.html?code=topic&id=445&page=1
  11. IITP. (2017). Trends and Implications of Domestic Easy Payment Services. Daejeon : IITP.
  12. H. J. Song (2017). Appcard, evolving life plat form .Moneytoday. http://news.mt.co.kr/mtview.php?no=2017112114542962890&outlink=1&ref=https%3A%2F%2Fsearch.naver.com
  13. Y. JIN. (2017). Shinhan FAN Named ' 2017 The Best Customer Value. Yonhapnews. http://www.yonhapnews.co.kr/bulletin/2017/07/09/0200000000AKR20170709059300848.HTML?input=1195ms
  14. (2017). Samsung App card. Korean Standard Premium Brand Index. http://ks-pbi.ksa.or.kr/kspbi/5524/subview.do
  15. I. S. Jeon (2015). Study on factors affe cting resistance to mobile payment service in Korea : focusing on mobile appcards, Master dissertion. Yensei University. Seoul.