융합정보논문지 (Journal of Convergence for Information Technology)

중소기업융합학회 (Convergence Society for SMB)
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중소기업 ICT 도입 환경적 요인이 글로벌화역량과 경영성과에 미치는 영향

The Effects of the Environmental Factors for ICT adoption on Globalization capabilities and business performance of SMEs

  • 장상민 (한국교통대학교 글로벌융합대학원, 경영정보학과) ;
  • 김경일 (한국교통대학교 글로벌융합대학원, 경영정보학과)
  • Jang, Sang-Min (Division of Convergence Management, Korea National University of Transportation) ;
  • Kim, Kyung-Ihl (Division of Convergence Management, Korea National University of Transportation)
  • 투고 : 2018.07.23
  • 심사 : 2018.08.20
  • 발행 : 2018.08.31
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초록

본 연구는 국내 중소기업이 ICT도입을 통하여 글로벌화된 마케팅역량과 경영성과를 향상시키기 위한 실천적 방안을 제공하고자 함에 그 목적이 있다. 독립변인으로 ICT도입을 종속변인으로는 마케팅역량과 기업성과를 설정하여 상관분석을 실시한 결과 기술적인 요소로서 접근성, 추진가능성, 가시성이 ICT 도입에 중요한 영향을 미치는 것으로 나타났으며, 기술의 상대적 우위와 호환성은 ICT 도입에 영향을 덜 미치는 것으로 나타난 반면, 조직적 요소인 최고경영진의 지식 및 혁신성은 중소기업의 ICT 도입에 아주 중요한 영향을 미치는 것으로 나타났다. 경쟁적 압박 및 정부지원 같은 환경적인 요소는 ICT 도입에 상당히 기여한다. 데이터 분석 결과 ICT 도입은 중소기업의 마케팅 역량에 긍정적인 영향을 주는 것으로 드러난다. 결과적으로 마케팅 역량은 기업의 경영성과에 상당히 중요하게 작용하고 잠재적으로 중소기업의 이익 창출에 크게 기여하는 것을 확인하였다.

The purpose of this paper is to analyze the influence of marketing capabilities on business performance among SMEs. The results suggest that complexity, trialability, and observability are among the technological factors that have a significant influence on ICT adoption. Research advantage and compatibility do not influence ICT adoption. Meanwhile, organizational factors such as owner/manager knowledge and innovativeness significantly influence ICT adoption among SMEs. Environmental factors such as competitive pressure, institutional intervention contribute significantly to the adoption. Moreover, data analysis reveals that ICT adoption has a positive influence toward SMEs' marketing capabilities. Finally marketing capabilities significantly influence a firm's business performance.

키워드

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