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http://dx.doi.org/10.22156/CS4SMB.2018.8.4.219

The Effects of the Environmental Factors for ICT adoption on Globalization capabilities and business performance of SMEs  

Jang, Sang-Min (Division of Convergence Management, Korea National University of Transportation)
Kim, Kyung-Ihl (Division of Convergence Management, Korea National University of Transportation)
Publication Information
Journal of Convergence for Information Technology / v.8, no.4, 2018 , pp. 219-224 More about this Journal
Abstract
The purpose of this paper is to analyze the influence of marketing capabilities on business performance among SMEs. The results suggest that complexity, trialability, and observability are among the technological factors that have a significant influence on ICT adoption. Research advantage and compatibility do not influence ICT adoption. Meanwhile, organizational factors such as owner/manager knowledge and innovativeness significantly influence ICT adoption among SMEs. Environmental factors such as competitive pressure, institutional intervention contribute significantly to the adoption. Moreover, data analysis reveals that ICT adoption has a positive influence toward SMEs' marketing capabilities. Finally marketing capabilities significantly influence a firm's business performance.
Keywords
ICT; SMEs; marketing capabilities; business performance; globalization;
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