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The Technical Suggestion for Implementing Animated PSD Ads : Focused on Seoul Metro Line2

동적 PSD광고 구현을 위한 기술적 제안 : 수도권 지하철 2호선을 중심으로

  • 김경주 (가톨릭관동대학교 미디어콘텐츠학부) ;
  • 김석래 (인제대학교 멀티미디어학부)
  • Received : 2018.05.21
  • Accepted : 2018.07.20
  • Published : 2018.07.28

Abstract

The purpose of this research is to propose a new method of PSD(Platform Screen Door) ads using animated image for efficiency, based on the theoretical background that moving objects have a stronger visual attractiveness effect than static objects. For this, we analyze the relationship between the screen door and the train, then derive the positional and visual elements which help to create efficient animated images. Based on this analysis, we made an example and applied into 3D program to confirm the implementation process of the animated PSD ads. As the result, the research shows that it is possible to produce a new type of PSD ads that can show dynamic visual effects and can give diversity to the PSD advertising media through the combination of the images using time difference.

본 논문은 지하철 PSD(Platform Screen Door)광고의 효과증진을 위하여, 동적 대상은 정적 대상에 비해 강한 시선 유인 효과를 가진다는 이론적 배경을 전제로, 동적 이미지를 활용한 새로운 형태의 PSD광고를 제안하는 것에 연구의 목적이 있다. 이를 위해 스크린도어와 전동차의 관계 분석을 통해, 효율적인 동적 이미지 구현을 위한, 위치적, 시각적 요소들을 도출하였다. 그 후, 이러한 요소들을 적용한 예시광고를 제작, 3D 프로그램 상에 적용함으로서, 동적 PSD광고의 구현 과정을 확인하였다. 연구결과, 시간차를 이용한 이미지 합성을 통해서 동적 시각효과를 보여줄 수 있는 새로운 형태의 PSD광고 제작이 가능함을 확인할 수 있었고, 이미지들의 조합과 적용에 따라 다양한 시각적 표현이 가능하기에, 본 연구의 제안이 PSD광고라는 광고매체에 다양성을 부여할 수 있음을 또한 확인하였다.

Keywords

References

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