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http://dx.doi.org/10.14400/JDC.2018.16.7.381

The Technical Suggestion for Implementing Animated PSD Ads : Focused on Seoul Metro Line2  

Kim, Kyoung-Joo (Division of Media Content, Catholic Kwandong University)
Kim, Suk-Rae (Division of Multimedia, Inje University)
Publication Information
Journal of Digital Convergence / v.16, no.7, 2018 , pp. 381-391 More about this Journal
Abstract
The purpose of this research is to propose a new method of PSD(Platform Screen Door) ads using animated image for efficiency, based on the theoretical background that moving objects have a stronger visual attractiveness effect than static objects. For this, we analyze the relationship between the screen door and the train, then derive the positional and visual elements which help to create efficient animated images. Based on this analysis, we made an example and applied into 3D program to confirm the implementation process of the animated PSD ads. As the result, the research shows that it is possible to produce a new type of PSD ads that can show dynamic visual effects and can give diversity to the PSD advertising media through the combination of the images using time difference.
Keywords
PSD ads; Proposal; Animated image; Advertising media; Diversity;
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