Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Influence of Internet One-person Game Broadcasting BJ Property on the Viewers' Satisfaction - Flow experience as a Mediator -

인터넷 1인 게임 방송 BJ 속성이 시청자의 시청만족도에 미치는 영향 - 플로우(FLOW)경험을 매개변인으로 -

  • Kim, Jong-Moo (School of Communications, College of Social Science, Dankook University)
  • 김종무 (단국대학교 사회과학대학 커뮤니케이션학부)
  • Received : 2018.04.27
  • Accepted : 2018.07.20
  • Published : 2018.07.28
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Abstract

The purpose of this study is to investigate whether flow experience is effective as a mediator in the effect of BJ attributes on viewer satisfaction. For this study, a survey was conducted on a total of 198 users who watch one - person game broadcasting on African TV. According to analysis, first, the joy flow experience is mediating role in the relationship between intimacy BJ attributes and viewing satisfaction. Second, the Control flow experience did not mediating role in the relationship between all BJ attributes and viewing satisfaction. Third, the attention flow experience is mediating role in the relationship between intimacy and reliability BJ attributes and viewing satisfaction. Fourth, the Time distortion flow experience is mediating role in the relationship between intimacy BJ attributes and viewing satisfaction. Fifth, the Self loss flow experience did not mediating role in the relationship between all BJ attributes and viewing satisfaction. The intimacy of the game BJ was found to affect mediocre satisfaction, attention, attention, and time distorted flow experience.

본 연구는 인터넷 1인 게임 방송 BJ 속성이 시청자의 시청만족도에 미치는 영향에 있어 플로우경험이 매개변인으로서 효과를 할 것인지를 알아보고자, 아프리카TV에서 1인 게임방송을 시청하는 총 198명의 사용자를 대상으로 설문을 실시하고 이를 분석 하였다. 분석 결과, 첫째, 즐거움 플로우경험은 친밀성 BJ 속성과 시청만족도의 관계에서 매개역할을 하였다. 둘째, 통제감플로우 경험은 BJ 속성과 시청만족도의 관계에서 매개역할을 하지 않았다. 셋째, 주의집중 플로우경험은 친밀성과 신뢰성 BJ 속성과 시청만족도의 관계에서 매개역할을 하였다. 넷째, 시간왜곡 플로우경험은 친밀성 BJ 속성과 시청만족도의 관계에서 매개역할을 하였다. 다섯째, 자아상실 플로우경험은 BJ 속성과 시청만족도의 관계에서 매개역할을 하지 않았다. 이는 게임 BJ의 친밀성 속성이 시청만족도에 미치는 영향에 있어 즐거움, 주의집중 그리고 시간왜곡 플로우경험은 매개 역할을 한다는 것을 확인하였다.

Keywords

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