Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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The factors of SNS Characteristics and Organizational Culture Affecting Military Morale

SNS의 특성과 조직 커뮤니케이션 문화가 군의 사기에 미치는 요인

  • Kang, Seoung-Yun (Dept. of IT Policy Management, Graduate School, Soong-Sil University) ;
  • Yun, Seok-Yong (Dept. of IT Policy Management, Graduate School, Soong-Sil University) ;
  • Han, Kyeong-seok (School of Business Administration, Soong-Sil University)
  • 강성윤 (숭실대학교 IT정책경영학과) ;
  • 윤석용 (숭실대학교 IT정책경영학과) ;
  • 한경석 (숭실대학교 경영학부 경영정보시스템)
  • Received : 2018.03.14
  • Accepted : 2018.07.20
  • Published : 2018.07.28
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Abstract

Previously, there have been many studies on the fraud of employees, internal customers of the company, but there have been a lot of studies on military affairs that are closely related to the improvement of army's combat power. Therefore, this study investigates how communication satisfaction is influenced by the characteristics of SNS. For empirical verification, 240 soldiers were surveyed in this study. The analysis method was to investigate the correlation between each variable using the Structural Equation Model (SEM). The results of this study show that the SNS characteristics have a positive effect on the overall model related to organizational communication satisfaction. Organizational communication satisfaction has a positive impact on military fraud and organizational communication satisfaction has been shown to mediate between army and SNS traits. Through this research, we intend to promote the morale of soldiers by activating communication among group members using appropriate level of social networking.

기업의 내부 고객인 사원들의 사기(Morale)에 대한 연구들은 많이 발표되어 있지만, 군대에서 전투력 향상과 밀접한 역할을 하고 있는 군사기에 관련된 연구들은 많이 부족한 상황이다. 따라서 본 논문은 SNS의 특성을 통해 커뮤니케이션 만족이 군의 사기에 어떻게 영향을 미치는 지에 관해 알아보고자 연구하였다. 실증적인 검증을 위하여 본 연구에서는 군인 240명을 대상으로 설문을 진행하여 수집된 결과를 분석하였다. 분석방법은 구조방정식(SEM)을 사용하여 각 변수들 간의 상관관계에 대하여 알아보고자 하였다. 본 논문의 연구 결과, SNS 특성이 조직 커뮤니케이션 만족에 관련된 전체모형에 대해 정(+)의 영향을 미치는 결과가 나타났다. 그리고 조직 커뮤니케이션 만족은 군의 사기에 대해 정(+)의 영향을 미치는 것으로 검증되었으며, 조직 커뮤니케이션 만족은 군사기와 SNS특성 간에 매개역할을 하는 것으로 증명되었다. 본 연구를 통해 적당한 수준에서의 SNS를 활용한 군내 조직원들의 커뮤니케이션의 활성화를 통해 장병들의 사기를 증진을 도모하고자 한다.

Keywords

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