The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
권호 표지
DOI QR코드

DOI QR Code

The Effect of Perception of Creating Shared Value (CSV) Activity on Job Satisfaction of Non-permanent (Part-time) Employees: Analysis of the Mediating Effect of Organizational Commitment and the Moderating Effect of Self-Efficacy

기업의 CSV활동 인식이 비정규직 근로자의 직무만족에 미치는 영향 : 조직몰입의 매개효과와 자기효능감의 조절효과를 중심으로

  • Received : 2018.04.30
  • Accepted : 2018.05.23
  • Published : 2018.05.28
Download PDF
⟨ Previous Next ⟩

Abstract

This research examines the effect of perception of creating shared value (CSV) activity on the organizational commitment and job satisfaction of non-permanent (part-time) employees in order to understand the importance of CSV. In order to accomplish this study, 559 questionnaires were used for final analysis. SPSS 25.0 was used for statistical analysis. The analysis revealed that perception of corporate CSV activity had a positive effect on job satisfaction of non-permanent(part-time) employees. In particular, it had a positive effect on the relationships between the perception of CSV activity and organizational commitment, as well as organizational commitment and job satisfaction. The mediating effect of organizational commitment and the moderating effect of self-efficacy also had a positive effect. The implication of this study is that the perception of corporate CSV activity plays a crucial role in the current service landscape. Therefore, it is recommended that companies conduct a range of CSV activities and create an inclusive system and organizational culture that encourages active participation of non-permanent employees.

본 연구는 기업에 근무하는 비정규직(시간제) 근로자를 대상으로 기업의 CSV 활동에 대한 인식이 조직 몰입과 직무만족에 미치는 영향을 분석함으로써 기업의 CSV활동의 중요성에 대한 시사점을 제시하는데 그 목적이 있다. 본 연구의 설문 조사는 국내 대기업에서 시간제 근로자로 근무하고 있는 구성원을 대상으로 실시하였고, 회수된 설문지 중 총 559부가 사용되었으며, 통계분석 방법은 SPSS 25.0 통계패키지를 사용하였다. 연구결과 기업의 CSV활동에 대한 인식은 직무만족에 정(+)의 영향을 미쳤다. 특히, CSV활동 인식과 조직몰입, 그리고 조직몰입과 직무만족의 관계에서도 각각 정(+)의 영향을 미치는 것으로 나타났고, 조직몰입의 매개효과와 자기효능감의 조절효과 역시 각각 정(+)의 영향을 미치는 것으로 나타났다. 본 연구가 함의하는 바는 기업의 CSV활동에 대한 인식이 중요하게 작용하는 바, 향후 기업에서는 다양한 영역에서 CSV활동을 진행하고, 비 정규직 조직 구성원이 적극적으로 참여하는 제도와 조직문화를 조성하는 것이 필요하다는 결과를 보이고 있다.

Keywords

References

  1. Y. S. Kim and K. S. Park, "Outcomes of public disclosure system of the scale and forms of non-permanent (part-time) employment in big companies (as of March 2017)," Journal of Labour and Society, Vol.196, pp.74-91, 2017.
  2. J. W. Kim, "The Effect of Job Characteristics and Employment Relationships Characteristics on Organizational Commitment of Contingent Workers: Focused on Moderating Effect of Job Satisfaction," Journal of Human Resource Management Research, Vol.14, No.1, 2007.
  3. Y. L. Lee and M. K. Jeon, "A Study on Organizational Citizenship Behavior of Organizational Cynicism Perceived by Temporary Employees in The Hotel Industry: Psychological Ownership Consciousness, Self-Efficacy, Relative deprivation," International Journal of Tourism Management and Sciences, Vol.32, No.5, pp.219-237, 2017.
  4. E. S. Choi, Study of the Job Satisfaction and Organizational Commitment of Non-tenured Health Care Workers, Myongji University, 2014.
  5. K. M. Lee and T. W. Roh, "Antecedents of Job Satisfaction and Perceived Job Performance in Public Organizations," The Journal of the Korea Contents Association, Vol.17, No.10, pp.360-375, 2017.
  6. D. S. Lee, T. W. Nam, and G. H. Kwon, "The Influence of Workaholism on Organizational Commitment and Job Satisfactio," Journal of social science, Vol.34, No.1, pp.137-168, 2018.
  7. S. H. Lee and J. G. Sun, "A study on the structural relationships among GWP organizational culture, organizational commitment, job satisfaction, and organizational loyalty in a hotel company," Korean Journal of Tourism Research, Vol.31, No.12, pp.163-176, 2017.
  8. J. Min, "Millenial Generation to Seize the Government, Who Are They?," Seoul Association for Public Administration Forum, pp.5-8, 2010.
  9. J. H. Cho and Y. Kang, "Cross-Cultural Comparisons of Effects of Person-Organization Fit Regarding Time Orientations on Anticipated Job Satisfaction and Job Stress among Millennials," Journal of Public Relations Research, Vol.21, No.2, pp.39-68, 2017. https://doi.org/10.15814/jpr.2017.21.2.39
  10. S. J. Moon and J. T. Lee, "CSV Activities Influencing Organizational Cohesiveness : The Mediating Effect of Organizational Loyalty," Food Service Industry Journal, Vol.13, No.3, pp.77-95, 2017.
  11. M. E. Porter and M. R. Kramer, "The Big Idea: Creating Shared Value. How to reinvent capitalism-and unleash a wave of innovation and growth," Harvard business review, Vol.89, pp1-2, 2011.
  12. M. E. Porter and M. R. Kramer, "The competitive advantage of corporate philanthropy," Harvard business review, Vol.80, Vol.12, pp.56-68, 2002.
  13. C. Moore, Corporate social responsibility and creating shared value, Heifer International Report, 2014.
  14. R. Meconnen and M. Dufwa, A New Perspective on CSV and CSR. An Evaluation of the Concepts and its Impact on Sustainability:-A Study on Nestle, Pfizer and Gekas, 2016.
  15. K. M. Kim and B. M. Park, "A Study of Effect that Exhibition-Convention Center's Creating Shared Value Activities on Corporate Identification, Corporate Reputation, Brand Attitude," General Autumn Conference of KASTLE (The Korea Academic Society Of Tourism And Leisure)/Regional Tourism Promotion Forum, pp.229-241, 2017.
  16. M. J. Yu and H. Y. Heo, "A Study on the Perception of Authenticity and Authenticity in the Creating Shared Value," Korean Journal of Business Administration, Vol.28, No.1, pp.53-71, 2015.
  17. Y. K. Park and S. H. Lee, "The Case of CJ Hellovision's Creating Shared Value," Korea Business Review, Vol.21, No.4, pp.1-27, 2017.
  18. V. Bockstette and M. Stamp, Creating SharedValue: A How-to Guide for the New Corporate (R) evolution, 2011.
  19. Y. J. Kim, E. J. Kim, and J. W. Kim, "A Study on the Impact of CSV(Creating Shared Value) of Delivery Companies on Confidence and Intention to Use Delivery Service," Journal of the Korea Industrial Information Systems Research, Vol.22, No.5, pp.85-100, 2017. https://doi.org/10.9723/JKSIIS.2017.22.5.085
  20. B. T. Park and B. J. Park, "A Study on the Creating Shared Value (CSV) Management in Hospital Industry," Korean Journal of Business Administration, Vol.27, No.9, pp.1405-142, 2014.
  21. J. G. Lee and J. W. Lee, "A Classification of CSV and the Implementation Strategies," Korea Business Review, Vol.20, No.2, pp.59-83, 2016. https://doi.org/10.17287/kbr.2016.20.2.59
  22. J. E. Lim, "The Mediating Effects of Self-Efficacy on the Emotional Intelligence and Service Recovery Efforts of Hotel Employees," Journal of the Korea Service Managemant Society, Vol.17, No.5, pp.297-312, 2016. https://doi.org/10.15706/jksms.2016.17.5.013
  23. S. Ghasemi, M, Nazemi, and T. Hajirahimian, "From corporate social responsibility (CSR) to creating shared value (CSV): Case study of Mobarakeh Steel Company," Global Business and Management Research, Vol.6, No.1, p.15, 2014.
  24. D. Kang, K. Park, and J. Moon, "Emotional Intelligence and Team Effectiveness : The Moderating Role of Self-efficacy," Korean Journal of Resources Development, Vol.18, No.2, pp.59-80, 2015.
  25. E. A. Locke and M. D. Dunnette, Handbook of industrial and organizational psychology, Handbook of industrial and organizational psychology, 1976.
  26. J. L. Price and C. W. Mueller, Absenteeism and turnover of hospital employees, 1986.
  27. C. H. Im, Organizational Behavior(4th edition), Business and Management Books, 2008.
  28. D. Y. Kim and S. H. Hwang, "Study on Relationship of Positive Psychological Capital, Occupation Satisfaction and Turnover Intention in Nail Shop Employees," Journal of the Korean Society of Cosmetics and Cosmetology, Vol.7, No.2, pp.205-217, 2017.
  29. K. J. Hwang, I. H. Lee, and D. H. Jang, "Study on the Effect of CSV (Creating Shared Value) Authenticity on Employee's Job Satisfaction Mediated by the Perception of Authenticity," The Korean Society of Business Venturing, Vol.10, No.6, pp.121-132, 2015.
  30. C. H. Im, "The Mediating Role of Organizational Commitment and OCB in the Relationship between Emotional Exhaustion and Turnover Intention," Journal of Human Resource Management Research, Vol.21, No.2, pp.1-26, 2014.
  31. L. W. Porter, R. M. Steers, R. T. Mowday, and P. V. Boulian, "Organizational commitment, job satisfaction, and turnover among psychiatric technicians," Journal of Applied Psychology, Vol.59, No.5, p.603, 1974. https://doi.org/10.1037/h0037335
  32. J. P. Meyer and N. J. Allen, "A three-component conceptualization of organizational commitment," Human resource management review, Vol.1, No.1, pp.61-89, 1991. https://doi.org/10.1016/1053-4822(91)90011-Z
  33. B. J. Lee, "Mediating Effects of Organizational Commitment in the Relation between Workplace Incivility and Turnover Intention among Social Workers," Journal of social science, Vol.34, No.1, pp.35-55, 2018.
  34. K. Lee, N. J. Allen, J. P. Meyer, and K. Y. Rhee, "The Three Component Model of Organizational Commitment: An Application to South Korea," Applied Psychology, Vol.50, No.4, pp.596-614, 2001. https://doi.org/10.1111/1464-0597.00075
  35. H. Y. O, The Moderating Effect of self-efficacy on the Relationship bewteen LMX and organizational commitment, Konkuk University, 2015.
  36. S. Cherian, A. J. Alkhatib, and M. Aggarwal, "Relationship Between Organizational Commitment and Job Satisfaction of Nurses in Dubai Hospital," Journal of Advances in Social Science and Humanities, Vol.4, No.1, 2018.
  37. A. Bandura, "The explanatory and predictive scope of self-efficacy theory," Journal of social and clinical psychology, Vol.4, No.3, pp.359-373, 1986. https://doi.org/10.1521/jscp.1986.4.3.359
  38. A. D. Stajkovic and F. Luthans, "Social cognitive theory and self-efficacy: Goin beyond traditional motivational and behavioral approaches," Organizational Dynamics, Vol.26, No.4, pp.62-74, 1998b. https://doi.org/10.1016/S0090-2616(98)90006-7
  39. F. Luthans and M. C. Youssef, Human, social, and now positive psychological capital management: Investing in people for competitive advantage, 2004.
  40. A. D. Stajkovic and F. Luthans, "Self-efficacy and work-related performance: A meta-analysis," Psychological bulletin, Vol.124, No.2, p.240, 1998a. https://doi.org/10.1037/0033-2909.124.2.240
  41. D. H. Jang, Study on the effect of CSV(creating shared value) authenticity on employee's job satisfaction mediated by social contributions and perception of authenticity, Chung-Ang University, 2015.
  42. M. H. Lee, J. H. Yi, and H. J. Lee, "A Study on Factors Affecting Employees' CSV Job Activities", Korean corporation management review (formerly Dongrim corporation management review), Vol.75, pp.111-133, 2017.
  43. J. D. Kim, H. T. An, J. K. Myung, and S. M. Bae, "Assessing CSV as a Successful Strategic CSR," Korea Business Review, Vol.20, No.1, pp.291-319, 2016. https://doi.org/10.17287/kbr.2016.20.1.291
  44. G. H. Yun and D. S Kim, "A Study on the Relationship between Job Satisfaction and Group Cohesion: Mediating Effects of Organizational Citizenship Behavior," Korean management consulting review, Vol.13, No.3, pp.113-13, 2013.
  45. H. S. Lee, The effect which the compatibility and group cohesion characteristic of social welfare system culture give to a system involvement, Daegu University, 2007.
  46. Z. Amarsaikhan, The Impact of Corporate Social Responsibility on Employee Organizational Commitment: A Study in Ireland. Dublin, National College of Ireland, 2014.
  47. Y. I. Ji, Mediating Roles of Organizational Trust and Organizational Identity in the Relationship between Perceived CSR & Job Attitudes, Chungbuk National University, 2014.
  48. R. T. Mowday, R. M. Steers, and L. W. Porter, "The measurement of organizational commitment," Journal of Vocational Behavior, Vol.14, No.2, pp.224-247, 1979. https://doi.org/10.1016/0001-8791(79)90072-1
  49. E. E. Inanc and E. Ozdilek, Relationship between the organizational commitment and job satisfaction of academic staff in Turkey, 2015.
  50. T. H. Kim and S. J. Park, "Influence of Organizational Commitment and Work Values of Hotel's Temporary Employee on their Job Satisfaction and Loyalty," Northeast Asia Tourism Research, Vol.8, No.4, pp.91-109, 2012.
  51. J. W. Byun and J. Y. Ko, "Impact of Supervisor's Transformational Leadership Style Perceiving by Hotel F&B Employees on Organizational Commitment and Job Satisfaction," Culinary Science & Hospitality Research, Vol.18, No.2, pp.64-81, 2012. https://doi.org/10.20878/cshr.2012.18.2.005
  52. J. H. Lee, J. S. Jin, and J. H. Ju, "Impact of the Organizational Commitment and Organizational Culture of Nursing and Turnover Intention on the Job Satisfaction of Public Hospital Nurses," Health and Social Science, Vol.30, pp.205-230, 2011.
  53. J. G. Hyeon, The Effect of Hotels' SCR on Employee's Performance, Pukyong National University, 2015.
  54. M. T. Azim, "Corporate Social Responsibility and employee behavior: mediating role of organizational commitment," Revista brasileira de gestao de negacios, Vol.18, No.60, pp.207-225, 2016.
  55. B. G. Kim, G. Yun, and G. D. Jae, "Analysis of the effect of job commitment in local public officials employees," Korean Public Administration Quarterly, Vol.28, No.2, pp.141-170, 2016.
  56. G. U. Jae, B. K. Kim, and G. D. Jae, "Exploring Potential Effects of Job Involvement on Job Stress, Job Satisfaction, and Organizational Commitment Among Police Officers," The Korean Journal of Public Administration, Vol.49, No.4, pp.235-269, 2015. https://doi.org/10.18333/KPAR.49.4.235
  57. A. Bandura, "Self-efficacy: toward a unifying theory of behavioral change," Psychological review, Vol.84, No.2, p.191, 1977. https://doi.org/10.1037/0033-295X.84.2.191
  58. K. Yoon and E. J. Lee, "A Comparitive Study on the effects of CSR and CSV: The Moderating Role of Self-efficacy and Message Involvement," The Korean Journal Of Advertising, Vol.25, No.2, pp.53-72, 2014. https://doi.org/10.14377/KJA.2014.2.28.53
  59. A. Bandura, "Self-efficacy mechanism in human agency," American psychologist, Vol.37, No.2, p.122, 1982. https://doi.org/10.1037/0003-066X.37.2.122
  60. K. S. Hur, S. M. Ko, and J. W. Byun, "The Effects of CSR on the Organizational esteem, efficacy, identification, and Customer Orientation for Hotel Employees," International Journal of Tourism Management and Sciences, Vol.29, No.1, pp.97-118, 2014.
  61. J. C. Park and Y. B. Yoon, "The Effects of the Self-Efficacy due to Hotel Employees' Job Environment on the Organizational Commitment and Turnover Intention," Korean Journal of Tourism Research, Vol.28, No.6, pp.133-148, 2014.
  62. S. B. Hwang, The Impacts of Perceived Mid-life Crisis on Organizational Commitment, Job Satisfaction and Turnover Intention: Focused on Moderating Effects of Self-Efficacy and Internal Organizational Support, University of Suwon, 2012.
  63. J. H. Yang and H. S. Yang, "Setting of Hypothetical Propositions on the Impact on Relationships between Marketing Orientation, CSV and Management Performance," Logos management review, Vol.12, No.4, pp.57-76, 2014.
  64. I. Maignan and O. Ferrell, "Corporate social responsibility and marketing: An integrative framework," Journal of the Academy of Marketing Science, Vol.32, No.1, pp.3-19, 2004. https://doi.org/10.1177/0092070303258971
  65. L. J. Williams and S. E. Anderson, "Job satisfaction and organizational commitment as predictors of organizational citizenship and in-role behaviors," Journal of Management, Vol.17, No.3, pp.601-617, 1991. https://doi.org/10.1177/014920639101700305
  66. P. C. Smith, The measurement of satisfaction in work and retirement: A strategy for the study of attitudes, 1969.
  67. J. H. Lee, D. S. Cho, and S. J. Oh, "The Impact of Employees' Emotional Intelligence on Job Crafting: Focus on Mediating Effect of Self-efficacy and Moderating Effect of Career Growth Opportunities," The Journal of the Korea Contents Association, Vol.17, No.5, pp.658-676, 2017. https://doi.org/10.5392/JKCA.2017.17.05.658
  68. G. Chen, S. M. Gully, and D. Eden, "Validation of a new general self-efficacy scale," Organizational research methods, Vol.4, No.1, pp.62-83, 2001. https://doi.org/10.1177/109442810141004
  69. J. C. Nunnally and I. H. Bernstein, Psychological theory, New York, NY: MacGraw-Hill, 1994.
  70. P. M. Podsakoff, S. B. MacKenzie, J. B. Paine, and D. G. Bachrach, "Organizational citizenship behaviors: A critical review of the theoretical and empirical literature and suggestions for future research," Journal of Management, Vol.26, No.3, pp.513-563, 2000. https://doi.org/10.1016/S0149-2063(00)00047-7
  71. R. M. Baron and D. A. Kenny, "The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations," Journal of personality and social psychology, Vol.51, No.6, p.1173, 1986. https://doi.org/10.1037/0022-3514.51.6.1173
  72. L. S. Aiken, S. G. West, and R. R. Reno, Multiple regression: Testing and interpreting interactions: Sage, 1991.
  73. H. H. Jang and J. S. Seog, "The Impact of Corporate Social Responsibility on Employee Job in Chinese Service Companies," Journal of Korea Trade, Vol.40, No.3, pp.141-165, 2015.
  74. J. K. Lee and J. G. Choi, "Testing the Applicability of the Herzberg's Motivation -Hygiene Theory to the Hotel Industry," Korean Journal of Business Administration, Vol.25, No.4, pp.2091-2111, 2012.
  75. D. K. Peterson, "The relationship between perceptions of corporate citizenship and organizational commitment," Business & Society, Vol.43, No.3, pp.296-319, 2004. https://doi.org/10.1177/0007650304268065
  76. J. Cohen and P. Cohen, Applied multiple regression/correlation analysis for the behavioral sciences. Hillsdale, NJ: Erlbaum, 1983.