• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.1-13
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• 2018

Creating shared value (CSV) is a strategic approach connected to social value by moving away from a corporation's profit and competition oriented strategies. This study attempted to analyze consumers' perception and intention to participate in corporation's CSV practices. The results are as follows. First, consumers tend to have positive perception toward the practicability of CSV strategy. Second, a structural equation model was established and verified to analyze the relationship among the perceived practicability of CSV, perceived benefits for corporations and consumers and consumers' intention to participate in CSV strategy. Specifically, the result showed that consumers' perception on the practicability of CSV has positive effect on the perceived benefit for corporations. Also, consumers' perception on the benefits they may receive through CSV was positively affected by the perception on the benefits for corporations. The result indicated that consumers' perceptions on benefits of CSV have positive influence on consumers' intention to participate in CSV strategy.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.612-634
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• 2018

This research examines the effect of perception of creating shared value (CSV) activity on the organizational commitment and job satisfaction of non-permanent (part-time) employees in order to understand the importance of CSV. In order to accomplish this study, 559 questionnaires were used for final analysis. SPSS 25.0 was used for statistical analysis. The analysis revealed that perception of corporate CSV activity had a positive effect on job satisfaction of non-permanent(part-time) employees. In particular, it had a positive effect on the relationships between the perception of CSV activity and organizational commitment, as well as organizational commitment and job satisfaction. The mediating effect of organizational commitment and the moderating effect of self-efficacy also had a positive effect. The implication of this study is that the perception of corporate CSV activity plays a crucial role in the current service landscape. Therefore, it is recommended that companies conduct a range of CSV activities and create an inclusive system and organizational culture that encourages active participation of non-permanent employees.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.121-132
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• 2015

This study by the authenticity of the CSV in social contribution activities and not giving a positive effect on job satisfaction of employees, as adjusted by the identification variables in the organization that were neglected during the research for the CSV its positive impact on job satisfaction the purpose is to verify whether this study has been carried out by a survey of employees of some medium-sized enterprises and large corporations to small businesses and worker being served on them, social contributions derived for the research activities of public interest and corporate profit activities classified and divided whether the legitimacy of the employees for social contribution activities that are embedded in its base in the perception of moral legitimacy and practical perceived legitimacy of these four variables were presented, and how these variables presented a positive effect on employee job satisfaction, control Job organizational changes saw equate to verify that controls are effective. As a result, first, the authenticity of the CSV is giving a positive effect on the activity of public interest've found that giving a positive effect on the perception of employees and the moral legitimacy, and job satisfaction of employees has showed that it does not affect, whichIt could not be verified because of the moderating effect between job satisfaction and perceived moral legitimacy. Second, CSVDML authenticity showed that a positive effect on the perception of practical legitimacy by giving employees a positive impact on corporate profit activity, which results significantly affected the job satisfaction of employees. And moderator of the organization identified has been proven that there is a moderating effect between job satisfaction and perceived practical justification. In order to improve employee job satisfaction by the public activities through this research, public service activities can be seen that the need for settlement of corporate culture that can impress an astute awareness of the strategic objectives of companies seeking employees.

• Asia-Pacific Journal of Business
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• v.9 no.4
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• pp.201-221
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• 2018

The purpose of this study is to investigate the relationship between association of a company's CSV activity and association of corporative competence and consumers' self-brand connection. The study examine how consumer self-brand connection affect self-identification and corporate identification as well as how these factors influenced on brand loyalty. The paper attempts to examine authenticity of CSV activity and product plays a moderating role when association of CSV and authenticity of product affects self-brand connection. a total of 700 consumers who have experience with the target company and products. A target company was selected by investigates. The company is one manufactures as well as implements CSV activities as a means of ethical management. The results indicated that CSV association and corporative competence are closely related to the self-brand connection. Such attitude in turn affected the consumers' formation of self-and corporate-identification and brand loyalty. Authenticity of CSV activity and product was proven to play a moderating variables for brand loyalty and perception of company.

• Journal of the Korean Society of Food Culture
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• v.36 no.5
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• pp.421-429
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• 2021

Local non-timber forest products can be easily accessed by tourists. These also provide opportunities for tourists to experience the local culture. Many local governments are paying constant attention to the development of non-timber forest product brands to revitalize the local economy and increase the profits of local farmers. Although there are many forest products and tourism resources in each region of Korea, there is no local specialized strategy to sell non-timber forest products and promote consumers' purchase intentions. In this study, we aimed to explore the consumers' perceived creating shared value (CSV) and its association with purchasing behavior of non-timber forest products in Jeongeup city, Korea. Data were collected from 1,066 consumers who had purchased non-timber forest products. Purchasing patterns of local specialty products differed depending on consumers' perceived CSV levels. In addition, consumers with higher levels of perceived CSV showed higher awareness and familiarity with Jeongeup city and experienced Jeongeup city's non-timber forest products. Our findings suggest that improving consumer perception towards CSV of non-timber forest products can be used as a marketing strategy for local non-timber forest products to revitalize the local economy.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.28-37
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• 2020

This is an era in which companies should realize sustainable management through business models that propose social values beyond financial benefits and solve social problems. Accordingly, the role of corporate designers should be extended to social value propositions and materializations, including corporate profit-seeking. Among the members and organizations of the company, design organization and designers have strengths in terms of humanities and creativity compared to other organizations and members. We should actively seek opportunities for corporate designers to find the context of connecting businesses and society on their own, actively seek opportunities to integrate them with corporate design, expand the role of corporate designers through creative ideas, and actively pursue sustainable and wide social career development that encompasses both inside and outside of the company. To this end, we suggested three transitions of thougths to change the perception of fixed and straight-line forms of enterprise organization, enterprise design approach and product development process so far to present useful insights through case studies, how enterprise designers can accommodate social impact through new communication and access.

• Science of Emotion and Sensibility
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• v.18 no.2
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• pp.37-44
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• 2015

LED lighting has an advantage of adjusting color temperature. This change of color temperature may derive change in behavioral and physiological responses of the visual perception for indoor environments. This research examined the changes of behavioral and physiological responses caused by the color temperature. The environment was configured that the indoor temperature was 20 degrees centigrade or less as the perceived uncomfortable environment in winter. Then, the comfortable sensation vote (CSV) and the results of 3-back working memory test were measured as behavioral responses. In addition, the Electrodermal Activity (EDA) and Electrocardiogram (ECG) were measured as the responses of autonomics nervous system (ANS) in the three conditions of color temperature (red: 3862K, white: 5052K, blue: 11,460K). As a result, behavioral responses were not significant by the condition of color temperature, but the tendency of occupants' physiological relaxation appeared in the blue color temperature condition compared with the white color temperature condition. Although the color temperature of LED lighting might be a small factor in terms of the characteristics of indoor environment, it suggests that the color temperature could have an impact on the physiological changes in the parasympathetic nervous system.

• Journal of the Korean Geographical Society
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• v.47 no.6
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• pp.899-920
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• 2012

The purpose of this study is to examine and better understand student's perception of territory in the deterritorialized world. Students' sketch maps were analyzed to investigate the way of which they recognized the form of national territory, border, geographic location, and neighboring countries. In addition, students' values, attitudes, and affection for their homeland and other countries were observed through the awareness of North Korea, DMZ, and Dok-do island. Scrutinizing students' sketch maps and follow-up interviews provided much more in-depth context for understanding students' narratives about territorial identity than did the analysis of structured surveys since they can freely draw and sketch their cognition. A qualitative data analysis builded a code list with 67 codes generated from 626 quotations. These data were exported to CSV format to elicit and evaluate differential variances of territorial identity along with student's Social Studies score and Grade Point Average for inferential statistics and quantitative data analysis using SPSS. Based on the results of data analysis and discussion, some suggestions to build a model of territorial education and to develop teaching and learning materials in the domain of geography education were provided.