Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on the Moderating Effects of Motivation in Technological Entrepreneurship, Absorption Capacity and Creative Product in the Convergence Era

융복합시대의 기술적 기업가정신, 흡수역량과 창의성과 간에서 동기부여의 조절효과에 관한 연구

  • Cho, Yong-Hwa (Consulting School, Kumoh National Institute of Technology) ;
  • Han, Byung-Cheol (Business School, Kumoh National Institute of Technology) ;
  • Kim, Eun-Kyeong (Business School, Kumoh National Institute of Technology) ;
  • Song, Chan-sub (Business School, Kumoh National Institute of Technology) ;
  • Lee, Sun-Kyu (Business School, Kumoh National Institute of Technology)
  • 조용화 (금오공과대학교 컨설팅대학원) ;
  • 한병철 (금오공과대학교 경영학과) ;
  • 김은경 (금오공과대학교 경영학과) ;
  • 송찬섭 (금오공과대학교 경영학과) ;
  • 이선규 (금오공과대학교 경영학과)
  • Received : 2018.10.25
  • Accepted : 2018.12.20
  • Published : 2018.12.28
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Abstract

To use external knowledge for Creative product, This study suggests the model of Technological entrepreneurship, Absorptive capacity - Potential absorptive capacity(PACAP), Realized absorptive capacity (RACAP), Creative product and moderating effect of Motivation. This model was set up though literature research method. Empirical analysis was conducted by using 487 questionnaires from workers of electronic industry in Kyung-buk. Results of study are as followings; 1. Technological entrepreneurship related positively to Creative product. 2. Creative product was affected through process in order of Technological entrepreneurship, PACAP, RACAP. 3. Intrinsic motivation strengthens the relation between Technological entrepreneurship and PACAP. 4. Extrinsic motivation strengthens the relation between PACAP and RACAP. This results will contribute to the improvement of Creativity and the utilization of external knowledge.

본 연구는 조직의 창의성과를 높이고 외부 지식의 활용을 위한 방안으로 기술적 기업가정신과 흡수역량(잠재흡수역량, 실현흡수역량), 창의성과의 관계를 실증 분석하고, 동기부여의 조절 효과를 밝히고자 한다. 이러한 변수간의 관계를 밝히기 위해 문헌 연구를 통해 연구모형 및 가설을 설정하였고, 경북의 전자 산업 종사자를 대상으로487부의 설문지를 수집하여 실증분석을 실시하였다. 연구 결과, 기술적 기업가정신은 창의성과에 유의한 영향을 미치는 것과 기술적 기업가정신에서 흡수역량, 창의성과로의 절차적인 효과를 확인하였다. 또한 기술적 기업가정신과, 잠재흡수역량의 관계에서 내재적 동기부여의 조절효과와 잠재흡수역량, 실현흡수역량의 관계에서 외재적 동기부여의 조절 효과를 확인하였다. 이러한 연구결과는 외부 지식의 활용과 창의성과를 제고하는데 기여할 수 있을 것이다.

Keywords

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Fig. 1. Model of absorptive capacity[4]

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Fig. 2. Research model

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Fig. 3. Result of Structural Equation Model

Table 1. Structure of the sample

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Table 2. Reliability Analysis

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Table 3. Confirmation factor analysis

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Table 4. Squared Multiple Correlation

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Table 5. Construct Reliability and AVE

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Table 6. Coefficient of Correlation’s square and EVA

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Table 7. Model fit

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Table 8. Result of Intrinsic group’s CMIN difference and coefficient

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Table 9. Result of Extrinsic group’s CMIN difference and coefficient

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