벤처창업연구 (Asia-Pacific Journal of Business Venturing and Entrepreneurship)

  • 제13권1호
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  • Pages.11-21
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  • 2018
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  • 1975-7557(pISSN)
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  • 2671-9509(eISSN)
한국벤처창업학회 (The Korean Society of Business Venturing)
권호 표지

예비창업자의 개인적 규범과 창업준비 수준이 창업의지에 미치는 영향: 창업교육의 조절효과를 중심으로

The Effect of Pre-entrepreneur's Individual Norm and Start-up Preparation Level on a Start-up Intention: Focusing on a Moderation Effect in Start-up Education

  • 김서호 (순복음신학대학원대학교) ;
  • 변상해 (서울벤처대학원대학교)
  • Kim, Seo Ho (Social Welfare Counselling at Seoul Venture University) ;
  • Byun, Sang hea (Division of Social Welfare Counselling at Seoul Venture University)
  • 투고 : 2018.01.28
  • 심사 : 2018.02.26
  • 발행 : 2018.02.28
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초록

본 연구에서는 예비창업자의 개인적 규범과 창업준비수준이 창업의지에 어떠한 영향을 미치는지 그리고 개인적 규범과 창업준비수준이 창업의지와의 관계에서 창업교육의 조절효과를 분석하였다. 이를 통해 창업을 계획하는 예비창업자들이 보다 성공적인 창업을 할 수 있도록 유용한 자료로 제공하고자 하는 목적을 위해 k 지역 소재 교육기관과 대학교에서 창업교육을 받은 예비창업자들을 대상으로 2017년 9월 13일에서 2017년 11월 14일까지 설문을 실시한 총 211부에서 통계에 활용이 어려운 11부를 제외한 200부를 최종 표본으로 선정하였다. 자료는 SPSS 20.0을 활용하여 신뢰도분석, 요인분석, 상관관계분석, 회귀분석을 하였고 그 결과는 아래와 같다. 첫째, 개인적 규범은 창업의지에 유의한 영향을 미쳤다. 둘째, 창업준비수준은 창업의지에 유의한 영향을 미쳤다. 셋째, 개인적 규범과 창업의지와의 관계에서 창업교육은 조절효과가 있었다. 넷째, 창업준비수준과 창업의지와의 관계에서 창업교육은 조절효과가 있었다. 그러나 본 연구는 표집지역을 k지역으로 한정하였기에 연구결과를 전국으로 일반화하는데는 한계가 있으며 나아가 개인적 규범과 창업준비수준 뿐만이 아닌 예비창업자의 창업의지 영향요인에 대한 지속적 연구가 계속되어야 할 것을 제안한다.

This study examined which influence the pre-entrepreneurs' individual norm and start-up preparation level have upon a start-up intention, and analyzed a moderating effect in start-up education as for a relationship of individual norm and start-up preparation level with a start-up intention. For the purpose of offering useful data so that the pre-entrepreneurs of planning start-up can do more successful start-up through this, it carried out questionnaire from September 13, 2017 to November 14, 2017 targeting pre-entrepreneurs who received start-up education at an educational institution and a university that are located in K region. As a result, excluding 11 copies with a difficulty in the application to statistics among totally 211 copies, 200 copies were chosen as the final samples. Data were conducted reliability analysis, factor analysis, correlation analysis and regression analysis by using SPSS 20.0. The results are as follows. First, the individual norm had a significant impact on a start-up intention. Second, the start-up preparation level had a significant effect on a start-up intention. Third, the start-up education had a moderating impact in the relationship between the individual norm and the start-up intention. Fourth, the start-up education had a moderating influence in the relationship between the start-up preparation level and the start-up intention. However, this study limited the sampling region to K area, thereby having a limitation in generalizing the findings all over the country. Moreover, there is a suggestion that a continuous research will need to be performed in terms of an influential factor in pre-entrepreneurs' start-up intention as well as in individual norm and start-up preparation level.

키워드

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