• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.998-1003
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• 2009

The world that we live is changing by postmodernism in modernism and by woman's sensitivity in man's different nature to when diversify sensitivity enemy in unionization uniformity enemy present. Jewelry design field need to set in current of naturalness society and fashion and change at these visual point. Sensitivity design and art marketing observed in market change, and ladylike sensitivity through this and individual's character in these two fields the biggest main axis confirm to grasp the flow of present social biggest market change. Wish to chose masterpieces of 2 theme that this investigator can express my sensitivity and character as also is choice, and study new sensitivity Jewelry design because grafting together this with Jewelry design.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.201-206
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• 2018

This is the study on the preference of men's jewelry in Korea and China. It started to change and develop the market of modern men's jewelry, which is increasingly growing. The men's jewelry market, in Korea, has developed as small market as part of women's, and since 2006, it has started to grow as men's jewelry. However, it is still treated only by some brands. It is a time when innovation is needed because design diversity is weak. The men's jewelry market in China is rapidly developing under the influence of young emerging rich people. However, as in Korea, a research on the design of men's jewelry is insufficient, so it is urgent to study the preference for men's jewelry. Each survey was conducted on a the tie-pin and cufflinks as the most representative men's jewelry in Korea and China. As a result, both countries were not satisfied with the designs currently being sold. In Korea, the popularity of the tie-pin and the cufflinks is made to some extent, and customizing to consumer and innovative development are required. And, in China, the popularity of the tie-pin and the cufflinks made it possible to expect the growth of the men's jewelry market.