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- Influential Factors of Digital Customer Experience on Brand Loyalty and Purchase: Focusing on 4 Brand Categories vol.21, pp.6, 2018, https://doi.org/10.17961/jdmr.21.6.201812.109
- A Study on the Influence of Digital Experience and Purchase in the 4th Industrial Revolution : Focusing on Differences between Satisfied, Neutral, and Dissatisfied Groups vol.26, pp.4, 2018, https://doi.org/10.21219/jitam.2019.26.4.051