Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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The Effects of SNS Appearance-Related Photo Activity on Women's Body Image and Self-Esteem

SNS 외모 관련 사진활동이 여성의 사회·심리적 외모 관련 태도, 신체만족도 및 자아존중감에 미치는 영향

  • Lee, Minsun (Dept. of Fashion Design & Textiles, Inha University) ;
  • Lee, Hyun-Hwa (Dept. of Fashion Design & Textiles, Inha University)
  • 이민선 (인하대학교 의류디자인학과) ;
  • 이현화 (인하대학교 의류디자인학과)
  • Received : 2017.04.18
  • Accepted : 2017.07.20
  • Published : 2017.10.31
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Abstract

The present study purported to understand the relationships between SNS appearance-related photo activity, body image and self-esteem among young women. Objectification Theory and Social Comparison Theory explain the process how young women's SNS appearance-related photo activity influence their body satisfaction through a perceived media pressure, objectification of their own bodies and appearance comparison. These process ultimately affect the self-esteem of young female users. A research model was proposed and related hypothesis were examined. We collected an online questionnaire from 400 female participants in their 20's. Data were analyzed using SPSS 23.0 and AMOS 18.0. Structural equation modeling analyses suggested that the proposed research model provided a good fit to the data and supported most hypothesis. The results indicated that the level of SNS appearance-related photo activity significantly influences young female user's body satisfaction and self-esteem. The findings of this study were consistent with previous literature on media and body image. Limitations and future research suggestions were also described.

Keywords

References

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