한국조리학회지 (Culinary science and hospitality research)

  • 제23권5호
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  • Pages.77-86
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  • 2017
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  • 2466-0752(pISSN)
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  • 2466-1023(eISSN)
한국조리학회 (Culinary Society of Korean Academy)
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디저트카페의 선택속성이 경험가치와 재방문의도에 미치는 영향

The Effects of Selection Attributes of Dessert Cafes on Experience Value and Revisit Intention

  • 라채일 (초당대학교 호텔조리학과)
  • Ra, Chae-Il (Dept. of Hotel Culinary, ChoDang University)
  • 투고 : 2017.07.31
  • 심사 : 2017.08.09
  • 발행 : 2017.08.31
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초록

The purpose of this study is to investigate the impact of selection attributes of dessert cafes on experience value and revisit intention. A survey was conducted from June 3, 2017 to the June 27th, 2017 with dessert cafe users. Out of 200 responses collected, a total of 157 responses was included for the data analysis. The results from this study are as follows. First, it was found that, the menu features of selective attributes of dessert cafes only affected experience value. However, healthy menu, price, and atmosphere of selective attributes of dessert cafes didn't impact on experience value. Second, experience value of dessert cafes significantly influenced revisit intention. As a result, managers of dessert cafes need to develop an effective marketing strategy to improve the customer experience value so that customers can revisit their dessert cafe and will also develop the unique menu.

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