Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Study on Likability·Understanding Level·Reliability·Satisfaction·Continuous Usage Intention According to a Difference in a News Providing Type

뉴스의 제공 형태 차이에 따른 호감도·이해도·신뢰도·만족도·지속사용 의도에 관한 연구

  • Cho, Yun-Seong (Dept. of Broadcasting and Video Media, Dankook University) ;
  • Kim, Jong-Moo (School of Communications, Dankook University)
  • 조윤성 (단국대학교 방송영상미디어학과) ;
  • 김종무 (단국대학교 커뮤니케이션학부)
  • Received : 2017.06.01
  • Accepted : 2017.07.20
  • Published : 2017.07.28
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Abstract

The purpose of this study was to examine users' attitude toward likability, understanding level, reliability, satisfaction, and continuous usage intention depending on a difference in a type between card news and straight news. A questionnaire survey was conducted targeting 232 people. As a result of the research, compared to the straight news, the card news was easy for a user to understand, was strong even in a desire to use continuously. Second, a factor of users' attitude toward news was having influence upon the mutually positive(+) direction. Likability, understanding level and reliability had an effect on satisfaction. The satisfaction had an impact again on continuous usage intention. The intensity of this impact was varied, respectively, in card news and straight news. The influential level upon satisfaction in card news was strong in order of likability, understanding level and reliability. The influence in the straight news was strong in order of reliability, likability and understanding level. The outcome of this study will become empirical data in proceeding with seeking a method available for strengthening the function of offering information in news through increasing delivery and impact in information with producing news chosen by consumers.

본 연구는 카드뉴스와 스트레이트 뉴스 형태 차이에 따른 호감도, 이해도, 신뢰도, 만족도 및 지속사용 의도에 대한 수용자의 태도를 알아보기 위해 232명을 대상으로 설문조사를 실시하였다. 연구결과 첫째, 카드 뉴스는 스트레이트 뉴스보다 이용자가 이해하기 쉽고, 지속적으로 사용하고자 하는 욕구도 강했다. 둘째, 뉴스에 대한 이용자들의 태도 요인은 서로 간에 정(+)의 방향으로 영향을 주고 있었는데 호감도, 이해도, 신뢰도는 만족도에 영향을 미치며, 만족도는 다시 지속사용 의도에 영향을 미쳤다. 이 영향의 강도는 카드 뉴스와 스트레이트 뉴스가 각각 달랐는데 카드 뉴스에서 만족도에 영향을 미치는 정도는 호감도, 이해도, 신뢰도 순으로 강했으며, 스트레이트 뉴스는 신뢰도, 호감도, 이해도 순으로 영향력이 강했다. 본 연구 결과는 수용자에게 선택받는 뉴스를 생산해 정보의 전달력과 파급력을 높여 뉴스의 정보 제공 기능을 강화할 수 있는 방법을 찾아가는데 실증적인 자료가 될 것이다.

Keywords

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