Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
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An Analysis of Structural Relationship during Foreigner's Satisfaction Factor and Intention of Revisit, for Korean Rural Tourism

외국인의 한국농촌관광 만족요인과 재방문의도 구조관계분석

  • Kim, Min-Seo (Dept. of Agriculture and Life Sciences, Korea National Open University) ;
  • Han, Sangjun (Dept. of Agricultural Sciences, Korea National Open University)
  • 김민서 (한국방송통신대학교 대학원 농업생명과학과) ;
  • 한상준 (한국방송통신대학교 농학과)
  • Received : 2016.12.12
  • Accepted : 2017.02.19
  • Published : 2017.02.28
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Abstract

This study began to learn wether or not satisfaction factor of rural tourism is effective to visit for the ordinary foreign people. Research method was parallel-site investigation literature, questionnaire. The analytical data of the study, literature 40 reviews, questionnaire 179 survey in 200 of the subject was using. Measurement and scale was set factors of satisfaction with 'Transportation Infrastructure', 'Festival Experience Program', 'Place', 'Room and Food', 'Local People', and 'Buying the Local Product' through the previous studies and preliminary survey. In the statistical analysis method, frequency analysis, crosstabs, multiple regression analysis and a structural equation model analysis was performed, using SPSS and AMOS program. The Structural analysis results showed 'Place' and 'Local People' have an positive effect on the 'Overall Satisfaction'. Satisfaction of the 'Festival ExperienceProgram', had a major impact also 'Intention of Revisit'. Finally for rural tourism fascination, the contents such as the distinctive local attraction, human resources, information transmission and convenient use is more important than the format and scale.

Keywords

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