Journal of the Korean Institute of Traditional Landscape Architecture (한국전통조경학회지)

Korean Institute of Traditional Landscape Architecture (한국전통조경학회)
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A Comparative Study of Satisfaction and Pro-environmental Behavior on the Jeju Olle among Jeju Residents and Visitors

제주도민과 제주방문 도보여행객의 제주올레에 대한 만족도와 친환경 행동 비교

  • You, Won-Hee (Dept. of Tourism Management, Graduate School, Jeju National University) ;
  • Seo, Se-Jin (Dept. of Tourism Management, Graduate School, Jeju National University)
  • 유원희 (제주대학교 대학원 관광경영학과) ;
  • 서세진 (제주대학교 대학원 관광경영학과)
  • Received : 2017.03.02
  • Accepted : 2017.03.22
  • Published : 2017.03.31
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Abstract

The Jeju Olle Trail Route No. 1 has opened in 2007, and over one million visitors per year trek total of 26 Olle trails throughout the island of Jeju as of 2017. The Olle trekking is one of eco-friendly tourism activities in the era of social issues with environmental collapse and threats. Up until now, studies on the Jeju Olle trail are focused on the visitors while the studies on residents who are the other major pillar of Jeju Olle trail have been limited. The study aims to compare the visit types, satisfaction level and pro-environmental behaviors between the visitors and residents on Jeju Olle trails. Total of 290 survey was collected in three month period from December, 2016 to February, 2017. The survey result indicates the Jeju residents trek the Jeju Olle in a larger group than the Jeju Olle visiting trekkers and show lower level in the visit satisfaction and pro-environmental behaviors. The noticeable lower level in the pro-environmental behaviors of residents can directly connect to the issue of Jeju environment as a whole, and the continuing environmental education program and promotion for residents to improve the pro-environmental behavior level is essential.

제주올레는 2007년 제1코스 개장을 시작으로 2017년 2월 현재 총26개 코스가 제주전역에 퍼져있으며 매년 1백 만 명 이상의 관광객이 제주 올레를 걷기 위해 제주를 방문하고 있다. 제주올레는 환경문제가 큰 사회적 문제로 대두되는 현 시점에서 도보 여행으로서 제주의 자연과 생태계를 지킬 수 있는 대표적인 친환경 여행 형태라는 점에서 큰 주목을 받고 있다. 지금까지 제주올레에 대한 연구는 제주방문 관광객 위주로 진행되어 제주올레의 또 하나의 주인이라고 할 수 있는 제주도민의 제주 올레 여행에 대한 연구는 미비한 실정이다. 이에 본 연구에서는 제주 방문 올레 도보여행자들과 제주도민을 함께 연구 대상으로 선정하여 제주올레에 대한 여행 행태와 여행 만족도, 친환경 행동에 차이가 있는지 비교하는 것을 그 목적으로 하였다. 2016년 12월부터 2017년 2월까지 수집한 총 290부의 설문지를 분석한 결과, 제주도민은 제주방문 올레 도보 여행자에 비해 평균 동반 인원수가 더 많은 반면 제주올레 여행 만족도와 친환경 행동 점수는 제주방문 올레 도보 여행자에 비해 낮은 것으로 나타났다. 특히 제주도민이 제주방문 올레도보 여행자보다 상대적으로 낮은 친환경 행동을 보인 본 연구 결과는 제주전체의 환경문제와 연관되는 것으로 친환경 행동을 향상시키기 위한 제주도민 대상의 지속적인 환경 교육 프로그램과 홍보가 필요한 때이다.

Keywords

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