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http://dx.doi.org/10.14700/KITLA.2017.35.1.083

A Comparative Study of Satisfaction and Pro-environmental Behavior on the Jeju Olle among Jeju Residents and Visitors  

You, Won-Hee (Dept. of Tourism Management, Graduate School, Jeju National University)
Seo, Se-Jin (Dept. of Tourism Management, Graduate School, Jeju National University)
Publication Information
Journal of the Korean Institute of Traditional Landscape Architecture / v.35, no.1, 2017 , pp. 83-89 More about this Journal
Abstract
The Jeju Olle Trail Route No. 1 has opened in 2007, and over one million visitors per year trek total of 26 Olle trails throughout the island of Jeju as of 2017. The Olle trekking is one of eco-friendly tourism activities in the era of social issues with environmental collapse and threats. Up until now, studies on the Jeju Olle trail are focused on the visitors while the studies on residents who are the other major pillar of Jeju Olle trail have been limited. The study aims to compare the visit types, satisfaction level and pro-environmental behaviors between the visitors and residents on Jeju Olle trails. Total of 290 survey was collected in three month period from December, 2016 to February, 2017. The survey result indicates the Jeju residents trek the Jeju Olle in a larger group than the Jeju Olle visiting trekkers and show lower level in the visit satisfaction and pro-environmental behaviors. The noticeable lower level in the pro-environmental behaviors of residents can directly connect to the issue of Jeju environment as a whole, and the continuing environmental education program and promotion for residents to improve the pro-environmental behavior level is essential.
Keywords
Jeju Olle; Local Residents; Walking Travelers; Satisfaction; Pro-environmental Behavior;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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