The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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(A) study on digital fashion from the aesthetic perspective of media

디지털 패션의 매체 미학적 관점에 관한 연구

  • Park, Mina (Dept. of Apparel Design, Konkuk University) ;
  • Ko, Hyun Zin (Dept. of Apparel Design, Konkuk University)
  • 박민아 (건국대학교 의상디자인과) ;
  • 고현진 (건국대학교 의상디자인과)
  • Received : 2016.12.12
  • Accepted : 2017.02.21
  • Published : 2017.02.28
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Abstract

When digital media and images are combined, their significant sociocultural impacts can be exercised. Therefore, this study analyzes digital images shown in such trends of digital media compared to the digital fashion from an aesthetic perspective. Research and empirical studies are focused upon to analyze the aesthetic characteristics of digital fashion. Digital Fashion comprehensively refers to fashion design using computers and software, and is considered as "Fashion Design utilizing Digital Technologies" including computer software and hardware perspectives, so that it may be renamed "Digital Fashion." The esthetic characteristics shown in the Digital Fashion defined above are analyzed according to how media philosophers conceptualize the digital image. First, from the perspective of creation, Digital Fashion Images are technical images produced by computers. Uncanny characteristics expressed through virtual images look more realistic than the actual ones used in experimental works of fashion designers. Such virtuality dynamically expresses various colors and fabric patterns through lights using digital technologies that do not yet exist in cloth form, rather in a non-material form of dynamic virtual imagery. Digital fashion images on monitors express digital fashion designs by shaping virtual images through 3D printing. Second, Digital Fashion Images from the perspective of acceptance are created through deconstruction, while fashion has only been previous viewed visually, Digital Fashion delivers immersions of visual touches as if directly experienced for accepters. Digital Fashion will continuously develop and become more influential as it converges with digital media.

Keywords

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