Abstract
The purpose of this study is to conduct an in-depth examination into the cause of stress as well as reasons for turnover relative to fashion industry workers in their 20s-30s, thereby seeking effective improvement methods to reduce turnover. The study method consisted of one-on-one in-depth interviews to collect data on 15 fashion industry workers. Results were as follow. First, causes of stress for fashion industry workers in their 20s-30s include work related factors, interpersonal relations, and organizational culture, while the most frequently mentioned reasons for turnover were concerns about career track and aptitude as well as annual salary, revealing that self-improvement related growth potential is the most significant factor for turnover. Second, it was not one stress factor that influenced turnover but a composite of several stress factors that motivated individuals to change jobs. Last, time flexibility, self-esteem, and development potential were critical factors for turnover. Self-esteem and development potential that provide a sense of acknowledgment were especially emphasized as the most significant, revealing that the younger generation considers personal happiness to be critical and the more this aspect is not treated adequately the more the odds of choosing turnover. To mitigate this issue, an in-house educational system for self-development and an assignment rotation system must be adopted for workers to change to positions that fit their aptitude.