Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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A Study on the Style Types and Characteristics of Fashion Designers According to Pursuing in Brand Images of Haute Couture Fashion Show Finale

오트 쿠튀르 패션쇼 피날레의 브랜드 이미지 추구에 따른 패션디자이너 의상 연출 유형 및 특성에 관한 연구

  • Kim, Ji U (Dept. of Fashion Design, Chung-Ang University) ;
  • Jun, Yuh Sun (Dept. of Clothing and Textile, Chung-Ang University) ;
  • Kim, Young Sam (Dept. of Fashion Design, Chung-Ang University)
  • 김지우 (중앙대학교 패션디자인전공) ;
  • 전여선 (중앙대학교 의류학과) ;
  • 김영삼 (중앙대학교 패션디자인전공)
  • Received : 2016.03.28
  • Accepted : 2016.10.10
  • Published : 2016.10.31
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Abstract

This study analyzes and classifies dresses by fashion designers worn in 10 fashion show seasons for haute-couture finales over the last five years(from 2011 S/S to 2015 F/W). The analysis of dresses are divided into 6 sections: classic image brands, new launching brands, designer's image changing brands, continuous image brands, reentry collections brands, and non-continuous participated collection brands. In addition, fashion designer dress types based on this analysis are as follows. First, the type of individual image displayed positively appeals individual identity in fashion shows when wearing clothes like a fashion icon or model. Second, the type of personality orientation shows the personal image of the fashion designer rather than a brand image when expressing a favorite dress. Third, the type of reflecting the season trend shows seasonal trends by wearing a similar dress that match with the fashion show theme. Fourth, the type of consistent brand image means a dress by a fashion designer that meets a characteristic image of a brand that appeals to many people. Fifth, the type of original and typical fashion designer is a casual style(like a shirt and pants) that most people consider a fashion designers dress when leading and operating their own fashion show.

Keywords

References

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