Journal of the Korea Institute of Building Construction (한국건축시공학회지)

The Korean Institute of Building Construction (한국건축시공학회)
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Efficient Problem-Solving Idea Generation in the Design Phase VE of Construction Projects using Business Creativity Codes(BCC)

건설 설계VE의 효율적 문제해결 아이디어 도출을 위한 비즈니스 창의성 코드(BCC) 활용방안

  • Kim, Huy-Qyou (Department of Management of Technology, Sungkyunkwan University) ;
  • Park, Young-Taek (Department of Management of Technology, Sungkyunkwan University)
  • Received : 2016.04.18
  • Accepted : 2016.07.01
  • Published : 2016.08.20
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Abstract

Although the importance of creative thinking is rapidly increasing in the new century, the generation of creative ideas and its application in the construction industry have been considered relatively difficult. Thus there have been a few studies on the subject that how to apply creative thinking tools with empirical evidence in the construction industry. Value engineering(VE) has been widely applied in the design phase of construction projects due to the government regulation, Brainstorming has been the most prevalent idea generation techniques in the VE activities during the past several decades. Contrary to popular belief, the performance of brainstorming is not so good. It is known as the brainstorming myth. This paper proposes the business creativity codes(BCC) as an alternative idea generation tool in the design phase VE of construction projects. In order to examine the effectiveness of the BCC, 50 successful field cases awarded in the design VE competition of government agency are used. The result shows that the BCC can be used as an effective idea generation tool in the design phase VE construction projects.

변화와 혁신의 가속화로 산업과 비즈니스에 대한 창의적 접근에 대한 관심이 높아지고 있으나 공공의 영향을 받는 건설산업은 상대적으로 이러한 창의적 접근에 대한 연구가 미비하다. 설계VE 역시 효율성 증대를 위한 창의적 접근에 대한 연구가 진행되고 있으나, 기법제안에 그친 경우가 많아, 실무적용 가능성에 대한 실증적 연구가 필요하다. 본 연구는 새로운 아이디어 창출 방법으로 BCC(Business Creativity Codes)사고체계를 소개하고, 이를 반영한 개선된 설계VE 아이디어 창출 프로세스를 제시하였다. 또한, 실무 종사자를 대상으로 BCC의 11가지 창의코드를 활용한 VE모델 분류실습과 설문 및 집단면접 등을 통해 BCC사고 체계의 유용성과 활용 가능성을 검증하였다.

Keywords

References

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