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A R&D strategies for development using structured association map

구조화된 연관맵을 이용한 연구개발 전략 수립

  • Song, Wonho (Department of Intellectual Property, Korea University) ;
  • Lee, Junseok (Department of Industrial Management Engineering, Korea University) ;
  • Park, Sangsung (Graduate School of Management of Technology, Korea University)
  • 송원호 (고려대학교 공학대학원 지식재산학과) ;
  • 이준석 (고려대학교 산업경영공학과) ;
  • 박상성 (고려대학교 기술경영전문대학원)
  • Received : 2016.05.09
  • Accepted : 2016.06.13
  • Published : 2016.06.25

Abstract

A technology is continuously developed in a rapidly changing global market. A company requires an appropriate R&D strategy for adapting to this environment. That is, the technologies owned by the company needs to be thoroughly analyzed to improve its competitiveness. Alternatively, technology classification using IPC codes is carried out recently in an objective and quantitative way. International Patent Classification, IPC is an internationally specified classification system, so it is helpful to conduct an objective and quantitative patent analysis of technology. In this study, all of the patents owned by company C are investigated and a matrix representing IPC codes of each patent is created. Then, a structured association map of the patents is made through association rules mining based on Confidence. The association map can be used to inspect the current situation of a company about patents. It also allows highly associated technologies to be clustered. Using the association map, this study analyzes the technologies of company C and how it changes with time. The strategy for future technologies is established based on the result.

급변하는 글로벌 시장 환경에서 기술은 계속해서 급속히 발전하고 있다. 이러한 급변하고 있는 환경을 반영한 연구개발은 기업에 있어서 필수가 되었다. 즉, 기업의 경쟁력 향상을 위해서는 자사가 보유한 기술에 대한 체계적인 분석이 필요하다. 최근에는 객관적이며 정량화된 기술분류를 위하여 특허문서의 IPC 코드를 이용하여 기술분류를 수행하고 있다. 국제특허분류인 IPC 코드는 국제적으로 규격화된 기술분류 코드이기 때문에, 이를 활용하면 객관적이고 정량화된 기술분석 수행이 가능하다. 본 논문에서는 C사의(社) 특허에 대하여 전수조사를 실시하고, IPC 코드기반 분석 Matrix를 구축한 후 해당특허들을 신뢰도 기반의 연관규칙 마이닝을 실시하며 구조화된 연관맵을 생성한다. 연관맵을 이용하면 해당회사의 특허 현황 파악에 유용하게 활용된다. 또한, 구조화된 연관맵을 이용하면 상호 연관있는 기술에 대하여 군집화를 가능하게 하기 때문에, 본 논문에서 제시한 C사(社)의 기술을 파악할 수 있으며 이를 기반으로 기술 흐름과 향후 기술 전략 수립을 가능하게 한다.

Keywords

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