Asia-Pacific Journal of Business Venturing and Entrepreneurship (벤처창업연구)

The Korean Society of Business Venturing (한국벤처창업학회)
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A study on the Location Factors Impact on the Satisfaction of Venture Companies: Around anyang City Development Stractegy

벤처기업의 입지요인이 만족도에 미치는 영향: 안양시 도시개발 전략을 중심으로

  • Received : 2016.01.07
  • Accepted : 2016.04.07
  • Published : 2016.04.30
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Abstract

Venture company refers to technology-intensive start-ups which is characterized by high high returns and risks to challenge new business to have new ideas and technology. These venture companies, ripple effect on the competitiveness of the national industry is large, and has emerged as a new industry that is able to overcome the difficulties of low growth, as an important element in regional development strategy, urban economy of not only activation, with a large impact on the regeneration and revitalization of the city that has lagged behind, has been recognized its importance. In this study, by investigating the influence of the Anyang city development strategy based on the location factor of venture companies for the activation of Anyang City urban development in satisfaction as an intermediary, empirically location of venture companies factor is trying to analyze the effect of parameters of Anyang city development strategy in relation to the satisfaction. Analysis method is to distribute the questionnaire were analyzed using the SPSS statistical program, the results are as follows. Location factors of venture companies, government support, transportation accessibility, venture integrated factors, it appears as four factors factors of support facilities, the analysis result venture firm location factors found to affect positive satisfied (+) It was. Secondly, in order to verify the parameter effects the result Anyang urban development strategy of using three steps regression analysis, as there is influence of the positive (+) mediated effect was investigated. These results, in order to increase the satisfaction of Anyang City, is not only the physical environmental elements, it is necessary to make the urban development strategies.

벤처기업은 새로운 아이디어와 기술을 가지고 새로운 사업에 도전하는 고수익과 고위험을 특징으로 하는 기술 집약적 신생기업을 말한다. 이러한 벤처기업은 국가산업 경쟁력에 미치는 파급효과가 크고, 저성장의 어려움을 극복할 수 있는 새로운 산업으로 부각되었으며, 지역개발전략에도 중요한 요소로서 도시경제 활성화 뿐 아니라 낙후된 도시의 재생과 활성화에 큰 영향으로 그 중요성을 인정받고 있다. 본 연구는 안양시 도시개발의 활성화를 위하여 벤처기업의 입지 요인을 바탕으로 안양시 도시개발전략을 매개로 만족도에 미치는 영향을 규명하고, 경험적으로 벤처기업의 입지요인이 만족도와의 관계에서 안양시 도시개발전략의 조절효과를 분석하고자 한다. 분석방법은 설문지를 배포하여 SPSS통계프로그램을 사용하여 분석하였으며, 그 결과는 다음과 같다. 벤처기업의 입지요인은 정부의 지원, 교통의 접근성, 벤처집적요인, 지원시설요인의 4개 요인으로 나타났으며, 분석결과 벤처기업입지요인은 만족도에 정(+)적인 영향을 미치는 것으로 나타났다. 둘째, 매개효과를 검증하기 위해 3단계 회귀분석을 사용한 결과 안양시 도시개발전략은 정(+)적인 영향을 미침으로서 조절효과가 규명되었다. 이러한 결과는 안양시의 만족도를 증가시키기 위해서는 물리적인 환경요소뿐 아니라 도시개발전략을 세우는 것이 필요하다.

Keywords

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