Journal of Internet Computing and Services (인터넷정보학회논문지)

Korean Society for Internet Information (한국인터넷정보학회)
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A Study on the Determinant Factors of the Social Capital Construction through Social Media: Focused on college students

소셜미디어를 통한 사회자본 형성 결정요인에 관한 연구: 대학생을 중심으로

  • Received : 2016.01.18
  • Accepted : 2016.03.03
  • Published : 2016.04.30
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Abstract

The purpose of this study was to investigate the determinant factors of the social capital construction through socal media focused on social media use, motives, trust. Total of 261, college students participated in this study. The data were analyzed by the exploratory factor analysis, confirmatory factor analysis, correlation analysis, reliability analysis and path analysis based on structural equation model analysis using IBM SPSS 21 and IBM AMOS 21 program. Results show that social media use, motives(employment/reminiscences) and social media trust influenced positively on bridging social capital. Second, motives of use(information/exchange) and social media trust influenced positively on bonding social capital. Finally, social media use, specifically, social media trust generally promotes participatory social capital.

본 연구는 개방형 네트워킹 사이트라고 할 수 있는 페이스북과 카카오스토리 이용자들을 대상으로 소셜미디어 이용과 이용동기, 그리고 소셜미디어 신뢰를 중심으로 사회자본(연결적 사회자본과 결속적 사회자본) 형성에 영향을 미치는 결정요인을 살펴보았다. 이를 위해 대학생 261명을 대상으로 설문조사를 실시하여 IBM SPSS 21 프로그램과 IBM AMOS 21 프로그램을 적용, 탐색적 요인분석과 확인적 요인분석, 상관관계 분석, 신뢰도 분석, 구조모형을 기반으로 한 경로분석 등을 수행하여 주요 결과를 도출하였다. 본 연구의 결과를 제시하면 다음과 같다. 첫째, 소셜미디어와 연결적 사회자본을 살펴보았다. 그 결과 소셜미디어 이용과 소셜미디어 이용동기중 즐거움/추억, 그리고 소셜미디어 신뢰가 연결적 사회자본에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 둘째, 소셜미디어와 결속적 사회자본을 살펴보았다. 그 결과, 소셜미디어 이용동기 중 정보/교류, 소셜미디어 신뢰가 결속적 사회자본에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다.

Keywords

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