Journal of Internet Computing and Services (인터넷정보학회논문지)

Korean Society for Internet Information (한국인터넷정보학회)
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Analytical Study for Typology of Signage Market : by applying Q methodology

사이니지 시장유형화를 위한 해석적 연구 : Q 방법론 적용

  • Kim, Hang Sub (IT Convergence Center, Korea National University of Transportation) ;
  • Lee, Bong Gyou (Graduate School of Information, Yonsei University)
  • Received : 2015.07.18
  • Accepted : 2016.02.24
  • Published : 2016.04.30
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Abstract

Defining of signage market types is an issue of great interest for both service providers and consumers. Through an interview with an expert with a deep understanding about digital signage in early-media stage, and based on analysis results, this study induced three types of signage market types. Each signage market type can be explained by their similar thoughts, opinions, concepts, and behaviors, but are dependent on the differences in a user experiences and knowledge. The study named the interactive signage market as Type 1, the network signage market as Type 2, and the signage-coupled-with-other-media market as Type 3.

사이니지에 대한 시장유형을 정의하는 것은 공급자와 소비자입장에서 중요한 관심사항이다. 초기 미디어인 사이니지를 이해하는 전문가의 인터뷰를 통해서 Q 방법론을 적용한 시장유형을 구분하는 연구를 진행하였다. 본 연구의 분석결과, 3개 유형을 도출할 수 있었다. 유형들은 사이니지의 사용에 대한 P 표본대상자의 이용경험과 지식차이에 따라 유사한 생각, 의견, 개념, 태도로 묶여서 각 유형을 설명해주고 있다. 각 유형은 제1유형은 인터랙티브 사이니지 시장, 제2유형은 네트워크 사이니지 시장, 제3유형은 타 매체 연동형 사이니지 시장으로 명명되었다.

Keywords

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