Journal of Service Research and Studies (서비스연구)

The Society of service Science (서비스사이언스학회)
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The Impact of SME's Organizational Capabilities on Proactive CSR and Corporate Performance : The Mediating Effect of Proactive CSR

중소기업의 조직역량이 사회적책임 활동 및 기업성과에 미치는 영향: 선제적 CSR의 매개효과를 중심으로

  • Bae, JeongHo (Dept. of Convergence Industry, Seoul Venture University) ;
  • Park, HyeonSuk (Dept. of Convergence Industry, Seoul Venture University)
  • 배정호 (서울벤처대학원대학교) ;
  • 박현숙 (서울벤처대학원대학교 융합산업학과)
  • Received : 2016.10.30
  • Accepted : 2016.12.16
  • Published : 2016.12.31
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Abstract

With regards to CSR, Proactive CSR has been less researched in small & medium enterprises(SMEs). This research examines empirically the relation between SME's organizational capabilities, proactive CSR and corporate performance as well as a mediating role of proactive CSR between capabilities and corporate performance. Using quantitative data collected from 485 SMEs in Korea, we find that all specified capabilities are positively related with adoption of proactive CSR by SMEs and that proactive CSR is, in turn, associated with an improvement in corporate performance. In addition, we also find a mediating role of proactive CSR on the relationship between organizational capabilities and performance. The study is likely to contribute to both SMEs CSR strategy and RBV research.

본 연구는 중소기업의 조직역량과 선제적 CSR 활동 및 기업성과 간의 영향관계에 대하여 실증 분석하는 것이 목적이다. 연구 목적 달성을 위하여 중소기업 고유 특징과 조직역량 및 CSR 관련한 선행연구 및 이론적 배경을 바탕으로 가설을 수립하였다. 본 연구의 표본은 전국 중소기업 관리자들을 대상으로 설문조사 실시하였고 이들 자료를 바탕으로 SPSS, AMOS 통계기법 등을 이용하여 분석하였다. 분석결과, 첫째, 중소기업 각 조직역량은 적극적인 CSR 활동인 선제적 CSR 활동과 정(+)의 관계가 있는 것으로 나타났다. 둘째, 선제적 CSR활동은 기업성과와 정(+)의 관계가 있음을 발견하였다. 셋째, 선제적 CSR이 조직역량과 기업성과 간의 관계에서 매개효과를 보여주고 있음을 알 수 있었다. 본 연구 결과는 중소기업 특유의 조직역량이 적극적이고 자발적인 선제적 CSR을 통하여 통합되어지고 매개되어질 때 궁극적으로는 기업의 경영성과에로 연결되어짐을 발견할 수 있었고 또한 본 연구는 CSR 및 자원기반연구 관련 문헌 및 향후 중소기업 CSR 정책수립에 기여할 것이다.

Keywords

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