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Space Design Marketing of Floating Architecture and Its Spatial Demands

플로팅건축물의 공간디자인마케팅과 공간수요 예측

  • Pak, Sung-Sine (Kunsan National University, School of Architecture, Interior Design and Coastal Engineering)
  • 박성신 (군산대학교 사회환경디자인공학부 건축전공)
  • Received : 2015.06.10
  • Accepted : 2015.07.20
  • Published : 2015.08.31

Abstract

Currently, image of floating architecture has been positively improved based on the normalization of a domestic representative floating building 'Some Sevit'. Features of the floating architecture are as follows: special experience (29.9%)> landmark (27.6%)> enjoyment of marine culture (21.5%)> center for tourism and regional development (16.0%)> eco-friendly space solving global warming (4.8%). Floating building has a distinctive image and at the same time offers a unique spatial experience to the public. Therefore, space design marketing of floating building is a communication process to exchange its spatial identity and image between the local government and the public, the corporation and customers. It is essential for the effective space design marketing that the spatial demands should be reflected into its program such as commercial, cultural and marina facilities. The unification of project leader and operator is also important. The transformed conditions would help the construction market to be active in the future.

최근 국내 대표적인 플로팅건축물인 세빛섬의 운영 정상화로 플로팅건축물에 대한 이미지가 매우 긍정적인 방향으로 개선되었다. 플로팅건축의 특장점은 특별한 공간체험(29.9%) > 랜드마크(27.6%) > 수해양문화 향유(21.5%) > 관광 및 개발의 거점(16.0%) > 지구온난화에 대비하는 친환경성(4.8%) 순으로 나타났다. 플로팅건축물은 일반인들에게 특별한 공간체험을 제공하며 차별화된 이미지를 가지고 있다. 따라서 플로팅건축물의 공간디자인마케팅은 특별한 공간을 매개로 지자체나 기업이 주민이나 고객들과 아이덴티티와 이미지를 교환하는 형태로 일어난다. 이때, 건축물이 지닌 기본적인 공간 속성에 방문객들의 공간수요를 반영한 프로그램 선정과 사업주체 및 운영주체의 일원화가 중요하다. 플로팅건축의 프로그램은 상업시설이나 문화시설, 친수공간 확보 조건을 활용한 마리나시설이 적절하며, 향후 플로팅건축 시장도 활성화될 것으로 전망된다.

Keywords

References

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