Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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An Application of Patent Citation Network Analysis for Technology Marketing: A Case of a Public Research Institute

특허 인용 네트워크 분석을 활용한 기술마케팅의 효과성 제고방안에 관한 연구: 다성분 나노구조 코팅재료 공정기술 사례

  • Seok, Myung Seop (Center for Technology and Innovation Management, KOREATECH) ;
  • Jo, Byeonghwi (Technology Licensing Office, KITECH) ;
  • Ji, Ilyong (Center for Technology and Innovation Management, KOREATECH)
  • 석명섭 (한국기술교육대학교 기술혁신경영연구소) ;
  • 조병휘 (한국생산기술연구원 기술마케팅실) ;
  • 지일용 (한국기술교육대학교 기술혁신경영연구소)
  • Received : 2015.03.20
  • Accepted : 2015.05.07
  • Published : 2015.05.31
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Abstract

This study attempts to search for potential users of patents developed by public research institutes, emphasizing the importance of identifying potential users for successful technology marketing. On the basis of the theoretical argument that technological development show path-dependence, we analyzed patent citation network of a technology developed by a Korean public research institute to achieve the purpose of this research. The result shows that the potential users identified from our method are different from the institute's initial expectation. Therefore, we argue that the method using patent citation network is useful and effective for public research institutes' technology marketing. Lastly we suggest a new framework for technology marketing process in public research institutes.

생산기술연구원은 다성분 나노구조 코팅재료 공정기술을 개발하여, 자동차 산업분야 기업을 대상으로 3년간 기술이전을 추진하였으나 아직 성과를 보이지 못하고 있다. 이에 본 연구는 출연(연)의 우수한 기술을 기업으로 이전하기 위해서는 기술마케팅을 위한 대상기업 선정이 중요하다고 보고, 특허 인용 네트워크를 이용한 잠재 수요기업 발굴 기법을 시도한다. 이를 위해 기술의 경로의존성이라는 이론적 전제 하에, 특허 인용정보에 기반한 사회연결망분석을 수행하였다. 분석 결과, 다성분 나노구조 코팅재료 공정기술에 대한 잠재적 수요는 생산기술연구원이 초기에 기대했던 산업분야가 아닌 다른 산업분야에서 발생할 가능성이 있음을 확인하였다. 이러한 연구결과는 출연(연) 기술마케팅에 특허 인용 네트워크 분석 결과가 반영될 필요가 있으며, 기술마케팅 프로세스가 보다 다양한 피드백 관계를 포함하는 유연한 형태로 개선되어야 함을 시사한다.

Keywords

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