Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Meta Analysis of Theories in PR research 2003-2012

피알 연구이론의 메타분석 2003-2012

  • Jo, Jung-Yul (Dept. of PR & Advertising, Sookmyung Women's University)
  • 조정열 (숙명여자대학교 홍보광고학과)
  • Received : 2014.12.19
  • Accepted : 2015.05.20
  • Published : 2015.05.28
Download PDF
⟨ Previous Next ⟩

Abstract

The year 1997 was when Korean Journal of Public Relations Research started to publish research articles. This study addresses the issue of theories in Korean public relations research. A total of 166 research papers are analyzed to see characteristics and changes during 2003-2012. Through this meta analysis, the researcher tries to see the big picture and discusses the right direction for the future of the public relations in many ways. Three different groupings were adopted to classify theories in the 10 year perion - 1. origins of theories(public relations field, related neighbor field, distant field), 2. target of analysis(individual, organization, society), 3. level of approach (systematic pluralistic, rhetorical, critical approach). According to the findings, though getting better, it was 'cold season' in public relations research because theories utilized in Korean public relations research were not very excellent qualitatively and qualitatively. Interdisciplinary approach is discussed.

한국에서 피알 커뮤니케이션 연구가 본격적으로 시작된 것은 1997년이다. 이 연구는 학술지 "홍보학연구"가 학술진흥재단 등재(후보)지가 된 2003년부터 2012년까지 10년간의 한국피알연구사 융복합적 정리라 할 수 있다. 총 166편의 논문을 분석하는 작업의 초점은 연구의 틀이라 할 수 있는 이론들이다. 한국피알연구의 모습을 진단하는 것이 이 논문의 목적이다. 분석기간 발표된 논문들에 대한 전수조사를 통해 수집된 이론들을 1. 각 이론이 개발된 분야 (피알분야, 인접분야, 타분야), 2. 분석대상(개인, 조직, 사회), 3. 접근수준(기능주의적, 수사학적, 비판이론적 접근)으로 분류했다. 피알연구의 "추운현실"로 표현된 결과에서는 이론적 틀의 부재가 뚜렷한 하나의 특징으로 제시된다. 가장 많이 쓰인 3개의 이론은 공중관계성이론, 위기이론, 상황이론이었다. 연구주제로서 조직중심접근의 기능주의적 경향, 다수의 개인심리분석 연구에서 보이는 심리학이론의 활발한 차용 등이 주목할만한 현상이었다. 피알연구의 활성화와 발전을 위한 학제적 접근 등이 결론으로 제시된다.

Keywords

References

  1. J. Jo, A study of Journal of Public Relations Research : A meta-analysis of its first 10 years. Korean Journal of Public Relations Research. Vol. 12, No. 2, pp.5-43, 2008.
  2. L. P. Morton, L. Y. Lin, Contents and Citation Analyses of Public Relations Review. Public Relations Review, Vol. 21, No. 4, pp.337-349, 1995. https://doi.org/10.1016/0363-8111(95)90117-5
  3. L. M. Sallot, L. J. Lyon, C. Acosta-Alzuru, & K. O. Jones. From Aardvark to Zebra: A new millennium analysis of theory development in public relations academic journals. Journal of Public Relations Research. Vol. 15, No. 1, pp.27-90, 2003. https://doi.org/10.1207/S1532754XJPRR1501_2
  4. S. Y. Kim, M. I. Choi.D. W. Kim, Semantic Network Analysis of Public Relations Research : A Comparison of the Journal of Public Relations Research in Korea and the United States, Korean Journal of Public Relations Research, Vol. 17, No. 3, pp.120-153, 2014.
  5. S. P. Han, A content analysis of Korean Journal of Advertising Research: 10 years. Korean Journal of Advertising Research, Vol. 41, No. 2, pp.71-93, 1998.
  6. E. Cho & S. Kim, Analysis of citations and authors in the Journal of Korean Advertising Research. Korean Journal of Advertising Research. Vol. 74. No. 1, pp.215-248, 2007.
  7. Y. Kim, Y. Lim, S. Park, S. Baik, & S. Jung, Classification and analysis of Korean Marketing Research: 1971-1998. Journal of Korean Marketing Association, Vol. 14, No. 2, pp.147-173, 1999.
  8. M. A. Ferguson, Building theory in public relations: Interorganizational relationships. Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Conference Paper/Unpublished Manuscript, 1984.
  9. L. M. Sallot, L. J. Lisa, C. Acosta-Alzuru, & and K. O. Jones, From Aardvark to Zebra: A new millennium analysis of theory development in public relations academic journals. Journal of Public Relations Research. Vol. 15, No. 1, pp.27-90, 2003. https://doi.org/10.1207/S1532754XJPRR1501_2
  10. Y. Pasadeos & R. Bruce. A Bibliometric Analysis of Public Relations Research. Journal of Public Relations Research, Vol. 4, No. 1, pp. 167-187, 1992. https://doi.org/10.1207/s1532754xjprr0403_03
  11. J. Jo, A study of Journal of Public Relations Research : A meta-analysis of its first 10 years. Korean Journal of Public Relations Research, Vol. 12, No. 2, pp.5-43, 2008.
  12. J. Jo, Change of Topics, Theories, Methods in PR research: 1997-2006. Korean Journal of Advertising, Vol. 89, No. 2, pp.5-36, 2011.
  13. J. Raupp & V. Ruler, Trends in Public Relations and Communication Management Research. Paper presented at the annual meeting of the International Communication Association, Conference Paper/Unpublished Manuscript, 2004.
  14. R. Singh & R. Singh, Australian Public Relations: Status at the Turn of the 21stCentury, Public Relations Review, Vol. 32, No. 3. pp.302-308, 2000. https://doi.org/10.1016/j.pubrev.2006.05.004
  15. J. Xifra & A. Castillo, Forty years of doctoral public relations research in Spain, Public Relations Review, Vol. 26, No. 4, pp.387-401, 2006. https://doi.org/10.1016/S0363-8111(00)00055-2