Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Male/Female Adult Workers' Sensible Reposes to Male Image Formation Effects according to Shapes of Beards

직장 성인 남녀 대상으로 수염형태에 따른 남성 이미지형성 효과의 감성반응

  • Kim, Min-Kyung (Major of Beauty Science and Technology, Dept. of Chemical Engineering, Soongsil University)
  • 김민경 (숭실대학교 화학공학과 뷰티공학)
  • Received : 2014.10.19
  • Accepted : 2015.01.20
  • Published : 2015.01.28
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Abstract

This study performs statistical analysis through a questionnaire in order to examine effects of shapes of beards on a formation of male image in male/female workers in their 30s-40s. The findings suggest that sensitive image response factor depending on the shapes of beards functions as an important one in the modifications of attraction, character and image. Although there is a difference between male and female, in the preference for beards' shapes effective in the change of image, no difference is found in sensitive responses of them according to quantities of beards. This study has an implication for quantifying sensitive responses to the formation effect of male image depending on the shapes of them. It provides a guideline for total image making to males who want to change their external image formation according to shape changes of beards in the future, and is simultaneously expected to be used as basic and applied materials in the beauty industry for males.

본 연구는 30~40대의 직장 남녀를 대상으로 수염의 형태를 변화시켜 느끼게 되는 감성반응을 통계분석 하여, 남성의 이미지 형성에 대한 반응을 파악하고자 하였다. 그 결과 수염의 형태변화에 따른 감성 이미지 반응은 attraction, character, image 변화에 중요한 요인으로 작용하였다. 남녀의 반응이 얼굴의 이미지 형성요인 중 매력과 성격에 대한 수염형태의 선호도는 달랐으나, 이미지 변화에 효과적인 수염형태 선호도는 비슷하였다. 콧수염은 남녀 모두 기본형, 턱수염의 형태는 길이가 짧은 것을 선호하였으나, 수염의 양에 대한 남녀의 반응차이는 있었다. 본 연구의 결과는 수염의 형태에 따라 남성이미지 형성 효과에 대한 감성반응을 정량화시키는 것에 의의를 두었다. 향후 수염의 형태변화에 따라 외적인 이미지 형성 변화를 주고자 하는 남성들에게 토털 이미지 메이킹의 지침을 제공하며, 동시에 남성을 위한 뷰티산업에 기초 및 응용자료로 활용될 것으로 기대된다.

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