• Journal of Digital Convergence
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• v.13 no.1
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• pp.535-542
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• 2015

This study performs statistical analysis through a questionnaire in order to examine effects of shapes of beards on a formation of male image in male/female workers in their 30s-40s. The findings suggest that sensitive image response factor depending on the shapes of beards functions as an important one in the modifications of attraction, character and image. Although there is a difference between male and female, in the preference for beards' shapes effective in the change of image, no difference is found in sensitive responses of them according to quantities of beards. This study has an implication for quantifying sensitive responses to the formation effect of male image depending on the shapes of them. It provides a guideline for total image making to males who want to change their external image formation according to shape changes of beards in the future, and is simultaneously expected to be used as basic and applied materials in the beauty industry for males.