Journal of Korea Game Society (한국게임학회 논문지)

Korea Game Society (한국게임학회)
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Study on Game Expandability Pursuant to the Spread of the Korean Wave

한류 확산에 따른 게임의 확장 가능성 연구

  • Received : 2014.06.12
  • Accepted : 2014.07.09
  • Published : 2014.08.20
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Abstract

This study explored the expandability and prospect of the game, one of the cultural contents that may potentially lead the next Korean Wave. The study found that for the game to grow and be recognized as the cultural product of the Korean Wave, it was necessary to develop the strategies to ensure the sustainability of the game and to build plans for powerful storytelling techniques that help the public become more familiarized with the game as part of the Korean Wave and maximize the public's affinity and preference of such game. It was also found that one of the immediate priorities is to develop the games that are characterized as their unique use and representation of the Korean culture in the global market while designing effective localization plans and paving the way for a government-level system of support.

본 논문은 차기 한류를 주도할 수 있는 문화콘텐츠로서 게임의 확장 가능성을 타진해 보았다. 게임이 한류문화상품으로 성장하고 확산되기 위해서는 한류게임의 지속성을 유지할 수 있는 새로운 전략을 세우고, 한류게임의 친근성을 확대시켜 호감도를 극대화시키는 스토리텔링을 계획해야 된다는 사실을 인식할 수 있었다. 더불어서 글로벌 시장에서 한국문화를 대변할 수 있는 한국형 문화게임을 개발하고, 현지화전략을 세움과 동시에 정부차원의 종합적인 지원체계를 갖추는 일이 급선무라는 사실을 파악할 수 있었다.

Keywords

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