Journal of the Korea Institute of Information and Communication Engineering (한국정보통신학회논문지)

The Korea Institute of Information and Commucation Engineering (한국정보통신학회)
권호 표지
DOI QR코드

DOI QR Code

Preference Analysis for Location Based Services on Smartphone Environment Using Analytic Hierarchy Process

AHP 기법을 이용한 스마트폰 환경에서 위치기반 서비스에 대한 선호도 분석

  • Nam, Soo-Tai (Division of General Education, Hanbat National University) ;
  • Jin, Chan-Yong (Division of Information and EC(Institute of Convergence and Creativity), Wonkwang University) ;
  • Kim, Do-Goan (Division of Information and EC(Institute of Convergence and Creativity), Wonkwang University)
  • Received : 2014.05.01
  • Accepted : 2014.06.09
  • Published : 2014.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

Increasingly important user based service on the smart media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact location based constructs on smartphone environment, continuous intention to use you want to identification. Thus, this study conducted of preference the influencing factors for location based constructs. First steps, based constructs known empirical studies were categorized information, entertainment, safe&emergency, navigation&tracking and advertising& commerce. Second Steps, the categorized factors were analyzed preference relationship between constructs using AHP(analytic hierarchy process) technique. Questionnaire survey was conducted to those who employees S Telecom in Busan city and Gyeongnam province during 2000. 4. 15 and 2014. 4. 30. The result of the analysis might be summarized that the navigation(0.133) has the highest preference ran in the constructs. Based on these findings, several theoretical and practical implications were suggested and discussed.

스마트 미디어 시대에 사용자 위치기반 서비스에 대한 중요성이 날로 커지고 있으며, 사용자 경험에 대한 인식이 높아지고 있다. 본 연구에서는 이러한 현실을 고려하여 스마트폰 환경에서 위치기반 서비스 속성 경험이 지속사용의도에 어떠한 영향을 미치는지 확인하고자 하였다. 따라서 위치기반 속성이 지속사용의도에 미치는 영향 요인에 관한 선호도를 분석하였다. 선행연구를 바탕으로 1단계 서비스 속성으로 정보 속성, 엔터테인먼트, 안전과 구난, 내비게이션과 트래킹 그리고 광고와 상거래 속성으로 분류하였다. 다음으로 2단계 서비스 속성을 분류하여 계층적 분석기법(AHP; analytic hierarchy process)을 이용하여 요인들 간에 선호도를 분석하였다. 설문조사는 2014년 4월 15부터 2014년 4월 30일까지 부산경남지역 S사 직원을 대상으로 실시하였다. 분석결과 서비스 속성 중에서 내비게이션(0.133)이 가장 선호도가 높게 나타났다. 분석결과를 바탕으로 이론적 실무적 시사점을 제시하고 논의하였다.

Keywords

References

  1. T. S. Kim, H. J. Jun, K. W. Nam, "Business Models for Location Based Services," The Korean Institute of Communications and Information Sciences, Vol. 31, No. 3b, pp. 848-856.
  2. J. S. Han and W. H. Lee, "An Analysis on Mobile Marketing Utilizing Location Based Service(LBS) : Focusing on Domestic LBSNS Apps," Journal of Korea Design Forum, Vol. 38, No. 1, pp. 165-174, 2013.
  3. S. H. Kim, J. U. Kim, H. J. Kim and D. G. Park, "A Tour Information System on Smart Phone using Location Based Service," Journal Korea Multimedia Society, Vol. 15, No, 5, pp. 677-691, 2012. https://doi.org/10.9717/kmms.2012.15.5.677
  4. W. I. Jung and S. G. Kim, "A Study Road Network Modeling over POI for Pedestrian Navigation Services in Smart Phones," Journal of academia-industrial technology, Vol. 12, No. 1, pp. 396-404, 2011. https://doi.org/10.5762/KAIS.2011.12.1.396
  5. T. L. Saaty, "A Scaling Method for Priorities in Hierarchical Structures," Journal of Mathematical Psychology, Vol. 15, No. 3, pp. 234-281, 1977. https://doi.org/10.1016/0022-2496(77)90033-5
  6. S. T. Nam, C. Y. Jin and D. G. Kim, "Factors Influencing Automobile Black Box Purchase Decision," Journal of the Korea Institute of Information and Communication Engineering, Vol. 17, No. 12, pp. 2859-2864, 2013. https://doi.org/10.6109/jkiice.2013.17.12.2859
  7. D. G. Kim, Y. W. Park and S. M. Lee, "Assessment of tourism resource development by the Analytic Hierarchy Process : Focusing on the Planning Process," Korea Journal of Tourism and Hospitality Research, Vol. 21, No. 4, pp. 5-18, 2007.

Cited by

  1. Research on Digital Forensic Readiness Design in a Cloud Computing-Based Smart Work Environment vol.10, pp.4, 2018, https://doi.org/10.3390/su10041203
  2. 공간정보기반 지능형 방범서비스 어플리케이션 개발 vol.23, pp.6, 2014, https://doi.org/10.12672/ksis.2015.23.6.089
  3. A Priority Analysis on Mobile Telecom Internet of Things Using the AHP (analytic hierarchy process) vol.21, pp.6, 2014, https://doi.org/10.6109/jkiice.2017.21.6.1191
  4. 지오펜싱 기술을 이용한 학습 지원 시스템에 관한 연구 vol.23, pp.6, 2014, https://doi.org/10.6109/jkiice.2019.23.6.631
  5. 스마트관광을 위한 IT서비스 개발의 우선순위 도출을 위한 AHP 분석모델 vol.28, pp.4, 2019, https://doi.org/10.5859/kais.2019.28.4.49