한국생활과학회지 (Korean Journal of Human Ecology)

  • 제23권1호
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  • Pages.123-136
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  • 2014
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  • 1226-0851(pISSN)
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  • 2234-3768(eISSN)
한국생활과학회 (Korean Association of Human Ecology)
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베이커리 제품의 영양표시정보에 대한 인지정도 및 신뢰, 구매태도 간 관계에 관한 연구

Research on the relationship between recognition level and confidence, purchase attitude about nutrition labeling information of bakery products

  • 정순화 (경기대학교 외식조리관리학과)
  • Jung, Soon Hwa (Department of Foodservice & Culinary management, Kyonggi University)
  • 투고 : 2013.10.25
  • 심사 : 2014.02.24
  • 발행 : 2014.02.28
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초록

Bakery nutrition labeling has been implemented in the company, but most consumers have no idea about it due to lack of promotion of the product nutrition labeling information or do not have a big interest in it. As a result, various studies based on the forecast about changes in consumption patterns of the bakery market due to nutrition labeling information are needed. Especially nowadays, when buying bakery products the involvement of consumers in health and nutrition is growing. So, we need to understand that nutrition labeling information makes any causal relationship between consumer attitude and confidence, purchasing behavior in bakery products. It can be said to be a very important research. For that reason, I think this research will help to settle and activate the nutrition labeling information system for the rational purchasing decisions of consumers in the bakery market. In addition, this research could be a base material for various marketing strategies.

키워드

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피인용 문헌

  1. A Study on the Management Situation and Development Plan in Private Bakery for Korean: Focused on the Bakery's Owner vol.21, pp.2, 2014, https://doi.org/10.20878/cshr.2015.21.2.017017
  2. Restaurants' disclosure of nutritional information as a corporate social responsibility initiative: Customers' attitudinal and behavioral responses vol.55, pp.None, 2014, https://doi.org/10.1016/j.ijhm.2016.02.002
  3. 외식업체 영양정보표시에 따른 소비자태도, 이용동기, 건강관심도, 만족도, 재방문의도와의 구조적 관계 vol.23, pp.5, 2017, https://doi.org/10.20878/cshr.2017.23.5.014