Journal of Broadcast Engineering (방송공학회논문지)

The Korean Institute of Broadcast and Media Engineers (한국방송∙미디어공학회)
권호 표지
DOI QR코드

DOI QR Code

The Exploratory Study on the Impact of User's Characteristics and Use Behaviors on Personal Cloud Service Use

이용자 특성과 이용행태가 개인형 클라우드 서비스 이용에 미치는 영향에 관한 탐색적 연구

  • Kim, Dong-Woo (Seoul National University of Science and Technology, Graduate School of Public Policy and Information Technology) ;
  • Pyo, Si-Young (Ewha Womans University, Dept. of Communication) ;
  • Joung, Won-Jo (Sogang University, School of Communication)
  • 김동우 (서울과학기술대학교 IT정책전문대학원) ;
  • 표시영 (이화여자대학교 언론홍보영상학과) ;
  • 정원조 (서강대학교 커뮤니케이션학부)
  • Received : 2013.11.04
  • Accepted : 2014.01.15
  • Published : 2014.01.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study as an exploratory study, investigates personal cloud service use which has been developed and distributed rapidly. Focusing on the user's characteristics and use behaviors, the influences of connected uses of platform and contents are empirically figured out. The results show that the contents which need small-data capacity like pictures and musics have been used very frequently in a cloud service. Second, 'platform-connected use' has been found out as the most influential factor in cloud service. SNS, e-mail, and personal innovativeness are also proved as significant factors. As a leading study analyzing theoretically the personal cloud service, it implies that it is necessary to consider the user's characteristics and use behaviors in developing cloud service in the market and making policy for promoting relevant industry.

본 논문은 매우 빠른 속도로 개발 및 보급되고 있는 개인형 클라우드 서비스의 이용에 관한 탐색적 연구이다. 특히, 이용자 특성과 이용 행태에 주목하여, 플랫폼 및 콘텐츠 연계이용이 클라우드 서비스 이용에 미치는 영향을 실증적으로 검증하였다. 연구결과, 첫째 클라우드 서비스 이용은 사진, 음악, 음원과 같은 데이터 용량이 작은 콘텐츠를 중심으로 주로 연계이용되었다. 둘째, 클라우드 서비스 이용에 있어 '플랫폼 연계이용'이 제일 영향력 있는 요인으로 밝혀졌으며, SNS 이용, 이메일 이용, 개인의 혁신성 등도 통계적으로 유의미하게 나타났다. 본 연구는 개인형 클라우드 서비스에 대한 이론적 분석에 있어 선도적인 연구로서, 클라우드 서비스의 개발 및 관련 산업 진흥 정책의 수립에 있어 이용자 특성과 이용 행태의 고려가 필요하다는 함의를 제공하고 있다.

Keywords

References

  1. Sang-hyun Kim, Geun-A Kim, An empirical Study on the Factors Affecting the Adoption of Mobile Cloud and the Moderating Effect of Mobile Trust, The e-Business Studies, Vol 12, No 1, 2011.
  2. Sung-woo Kim, Building a Sustainable UX Ecosystem under N ‐.Screen and Cloud Computing Paradigm, Journal of the Ergonomics Society of Korea, Vol 29, No 4, 2010. https://doi.org/10.5143/JESK.2010.29.4.553
  3. Ju-yeong Lee, Features and providers of cloud computing services provided by Status, KISDI, Vol 22, No 6, 2010.
  4. E-sul Park, Hyung-jin Woo, A Study on Factors Affecting the Intention to Use Personal Cloud Service: Focused on the Convergence Model of TAM and PMT, Journal of Cybercommunication Academic Society, Vol 30, No 2, 2013.
  5. Jung-Hyeon Yoon, A Study of the Systems Quality Effect on the Intention to Use of Cloud Computing Services in Information Center, Journal of korean Society for Information Management, Vol 28, No 4, 2011.
  6. Hye-young Moon, Jae-hong Ryu, Jin-ho Choi, An Exploratory Study on the Derivation of Characteristics of Personal Cloud Computing, Journal of information technology applications & management, Vol 20, No 1, 2013.
  7. Sung Choi, A Study of IT competitiveness of SMEs by Cloud Services, The Journal of Digital Policy & Management, Vol 11, No 3, 2013.
  8. So-Yeon Park, Yong-won Kim, An Analysis of the Interaction Effect of Benefit and Cost on Cloud Computing Service, KIPS transactions on computer and communication systems, Vol 2, No 1, 2013.
  9. Jeong-han Seo, Seok-gwon Jang, An Exploratory Study of Small Business Cloud Services introduced, Korean Institute of Industrial Engineers&The korean Operations Research and Management Science Society Spring Joint Conference Proceedings, 2012.
  10. Sae-ha Jeon, Na-rae Park, Choong-jung Lee, Study on the Factors Affecting the Intention to Adopt Public Cloud Computing Service, Entrue Journal of Information Technology, Vol 10, No.2, 2011.
  11. Sang-cheol Park, Soon-jae Kwon, A Study on Factors Affecting Intention to Switch for Using Cloud Computing : A Case of Goolgle Docs, Journal of the Korea society of IT services, Vol 10, No 3, 2011.
  12. Dong-woo Kim, Yeong-Ju Lee, The Impact of user behavior, contents, functionality, cost on use satisfaction and the continued use intention of the N-screen service users, Journal of broadcast engineering, Vol 18, No 5, 2013.
  13. Joo-Seong Hwang, Connected-device Use in the Multi-device Environment, Journal of Cybercommunication Academic Society, Vol 29, No 2, 2012.
  14. KISDI, Korea Media Panel Survey 2012, 2012.
  15. M. Chang, W. Cheung, and V. Lai, Literature derived reference models for the adoption of online shopping, Information & Mannagement, Vol 42, No.4, 2005.