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http://dx.doi.org/10.5909/JBE.2014.19.1.3

The Exploratory Study on the Impact of User's Characteristics and Use Behaviors on Personal Cloud Service Use  

Kim, Dong-Woo (Seoul National University of Science and Technology, Graduate School of Public Policy and Information Technology)
Pyo, Si-Young (Ewha Womans University, Dept. of Communication)
Joung, Won-Jo (Sogang University, School of Communication)
Publication Information
Journal of Broadcast Engineering / v.19, no.1, 2014 , pp. 3-13 More about this Journal
Abstract
This study as an exploratory study, investigates personal cloud service use which has been developed and distributed rapidly. Focusing on the user's characteristics and use behaviors, the influences of connected uses of platform and contents are empirically figured out. The results show that the contents which need small-data capacity like pictures and musics have been used very frequently in a cloud service. Second, 'platform-connected use' has been found out as the most influential factor in cloud service. SNS, e-mail, and personal innovativeness are also proved as significant factors. As a leading study analyzing theoretically the personal cloud service, it implies that it is necessary to consider the user's characteristics and use behaviors in developing cloud service in the market and making policy for promoting relevant industry.
Keywords
Cloud; Personal Cloud; Multi-Device Use;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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