한국의상디자인학회지 (Journal of the Korea Fashion and Costume Design Association)
- 제15권2호
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- Pages.27-41
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- 2013
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- 1229-7240(pISSN)
소비자의 쇼핑성향과 충동구매성향이 인터넷 패션제품 쇼핑중독에 미치는 영향
The Influences of Shopping Orientation and Impulse Buying Orientation on Internet Shopping Addiction to Fashion Products
- 지혜경 (한성대학교 예술대학 패션디자인전공)
- Ji, Hye-Kyung (Dept. of Fashion Design, College of Arts, Hansung University)
- 투고 : 2013.01.22
- 심사 : 2013.03.22
- 발행 : 2013.06.30
초록
The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis,
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