Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

The Korea Academia-Industrial cooperation Society (한국산학기술학회)
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The impacts of theme, genre, and existence of originals on the number of visitors of children performance: Focusing on the interaction effect of school periods

어린이공연의 내용, 장르, 원작유무가 공연 흥행에 미치는 영향: 등교기간의 조절효과를 중심으로

  • 김태희 (홍익대학교 경영대학원 문화예술경영학과) ;
  • 신형덕 (홍익대학교 경영대학 경영학과)
  • Received : 2013.07.15
  • Accepted : 2013.10.10
  • Published : 2013.10.31
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Abstract

This paper investigated the impacts of theme, genre, and existence of originals on the number of visitors of children performance. Especially, we focused on the interaction effect of school periods with these variables. Using 954 performance data between 2010-2011 at Fantasia Theater run by Bucheon Culture Foundation, we found that entertaining performance, musical performance, and performance with existing originals had more visitors than others. Also, these impacts strongly existed during school periods. In result, this study found that school period should be considered seriously for the success of children performance.

본 연구에서는 어린이공연의 내용, 장르, 원작의 존재 여부가 공연 흥행에 미치는 영향에 대해 조사하였다. 특히 학기 중 주중으로 정의되는 등교기간과 그 밖의 미등교기간으로 분류하여 어린이의 등교기간 여부가 내용, 장르, 원작유무에 대해 상호작용을 하는가에 대해 알아보았다. 부천문화재단이 운영하는 판타지아 극장에서 2010-2011년에 무대에 오른 954회의 공연을 대상으로 다중회귀분석과 분산분석을 한 결과 유희적 내용, 뮤지컬 장르, 그리고 원작이 존재하는 공연은 그렇지 않은 공연에 비해 유의하게 많은 관객 수를 기록한 것을 발견하였다. 또한 이 현상은 원작 유무를 제외하고 등교기간에 의해 주도된 것으로 나타났다. 본 연구는 어린이공연의 흥행 요인은 등교기간과 미등교기간에 있어서 크게 차이가 존재하는 것을 발견하였다.

Keywords

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