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http://dx.doi.org/10.5762/KAIS.2013.14.10.4762

The impacts of theme, genre, and existence of originals on the number of visitors of children performance: Focusing on the interaction effect of school periods  

Kim, Tae-Hee (Art and Culture MBA, Hongik University)
Shin, Hyung-Deok (College of Business Administration, Hongik University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.14, no.10, 2013 , pp. 4762-4768 More about this Journal
Abstract
This paper investigated the impacts of theme, genre, and existence of originals on the number of visitors of children performance. Especially, we focused on the interaction effect of school periods with these variables. Using 954 performance data between 2010-2011 at Fantasia Theater run by Bucheon Culture Foundation, we found that entertaining performance, musical performance, and performance with existing originals had more visitors than others. Also, these impacts strongly existed during school periods. In result, this study found that school period should be considered seriously for the success of children performance.
Keywords
Children performance; School periods; Number of visitors;
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Times Cited By KSCI : 1  (Citation Analysis)
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