Journal of the Korean Operations Research and Management Science Society (한국경영과학회지)

The Korean Operations Research and Management Science Society (한국경영과학회)
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Evolution and Development Process of Customer Value Research Using Network Analysis In Marketing : Focusing on SSCI Rank 20 Journals Using Author Co-Citation Analysis

연결망 분석을 이용한 마케팅 분야의 고객가치 연구의 진화 및 발전과정에 관한 연구 : 저자 동시 인용 분석방법을 이용한 SSCI 상위 20위권 저널을 대상으로

  • 유경옥 (고려대학교 경영대학 경영학과) ;
  • 김향미 (kt경제경영연구소) ;
  • 김재욱 (고려대학교 경영대학 경영학과)
  • Received : 2012.07.31
  • Accepted : 2012.10.19
  • Published : 2013.06.30
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Abstract

The research about customer value has developed over the past years in the marketing field. On the other hand, the stream of the idea has not fully been structured yet. It is the purpose of this research to present the process of development together with the intellectual structure in the field of customer value researches using "Author Co-citation Analysis" (ACA). For the purpose of the research, authors chosen were ranked in order of frequency according to their citations which were used for network analysis. Further, it was of advantage in finding the development process for this research from 1996 to 2011. The trend were set into three time-line groups/trends (1996~2000, 2001~2005, and 2006~2011) that were respectively analyzed. In conclusion, the research represents the intellectual structure of customer value in each period. The research having been tried, influenced a variable field in other marketing researches. While still, many researches limit their focus on a "one-way customer value, used by companies in the past and some in the present, many researches now have a wider perspective about the value and relationship of their customer and their company, together with the society at large.

Keywords

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