Journal of Digital Contents Society (디지털콘텐츠학회 논문지)

Digital Contents Society (한국디지털콘텐츠학회)
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A Study on Effective Advertisement Offer System using Digital Information Display

DID(Digital Information Display)를 통한 효과적인 광고 제공시스템에 관한 연구

  • 강민식 (남서울대학교 산업경영공학과)
  • Received : 2013.02.19
  • Accepted : 2013.03.26
  • Published : 2013.03.31
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Abstract

The advertisement using DID(Digital Information Display) has been a huge increase in many public spaces. Many company has been advertise their products through DID in recent. In this paper, we suggest more effective advertisement system on DID for advertisers. This system can provide a floating population, operation information and other useful informations for advertisement. The advertisers can choose and buy the advertisement that they want.

디지털 정보 디스플레이(DID : Digital Information Display)는 공공정보 게시용 디스플레이 제품을 총칭한다. 최근에 유동인구가 많은 공공장소에 대형 디스플레이 패널을 설치하여 기업이나 상품의 광고 및 홍보 영상을 불특정 다수에게 제공하는 디지털 정보 디스플레이 방식의 광고들이 현저하게 늘고 있다. 본 논문은 효과적인 광고 제공시스템에 관한 것으로서 DID를 통해 광고하는데 있어서, DID가 위치하는 장소의 유동인구를 파악하고 분석하여 그에 따른 광고 운용 정보를 제공함으로써 광고주가 선택적으로 광고를 구매할 수 있는 광고 제공 시스템을 제안한다. 이러한 시스템을 통해 광고주에게 합리적인 비용을 제시하도록 하여 디지털 정보표시 수단을 통한 광고의 활성화를 기대할 수 있다.

Keywords

References

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