한국조경학회지 (Journal of the Korean Institute of Landscape Architecture)

  • 제41권6호
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  • Pages.29-42
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  • 2013
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  • 1225-1755(pISSN)
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  • 2288-9566(eISSN)
한국조경학회 (The Korean Institute of Landscape Architecture)
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생태체험관광 활성화를 위한 어촌체험마을의 선택속성 연구 - 전문가 및 선감어촌체험마을 체험객을 대상으로 -

Study on Selection Attributes of Fishing Experience Villages for the Revitalization of Eco Experience Tourism

  • 김동찬 (경희대학교 예술.디자인대학) ;
  • 최우영 (경희대학교 일반대학원 환경조경학과)
  • Kim, Dong-Chan (College of Art and Design, Kyung Hee University) ;
  • Choi, Woo-Young (Dept. of Environmental Landscape Architecture, Kyung Hee University)
  • 투고 : 2013.09.26
  • 심사 : 2013.11.20
  • 발행 : 2013.12.31
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초록

본 연구의 목적은 생태체험관광 활성화 관점에서 어촌체험마을의 차별화된 선택속성을 도출한 후, 전문가와 체험객을 대상으로 중요도 및 성취도를 분석함으로써, 생태체험관광 활성화를 위하여 어촌체험마을 조성의 가이드라인이나 평가기준 도출 시에 필요한 이론적 실무적 기초자료와 시사점을 제공하는 것이다. 이를 위하여 문헌조사 및 IPA 분석이 사용되었고, 분석과정에서 Microsoft Office Excel 2010, SPSS 20.0 프로그램이 활용되었다. 분석결과, '향토음식과 특산품의 다양성'은 가장 집중적 관리 전략이 필요한 항목이었고, '주민 관련 속성들'은 이용자가 중요하게 인식하고 있지 않았으므로, 이에 대한 개선이 선행되어야 할 것이다. 또한 '비용의 적절성'에 대한 만족도는 가장 낮았으나 효율적인 성과를 기대할 수 있을 것이며, 전문가는 '통제영역'에만 집중할 것이 아니라, '파급권 내의 영역'까지 확장하여 어촌체험마을을 개발해야 한다. 본 연구의 의의는 생태체험관광 활성화를 위하여 어촌체험마을 조성에 필요한 선택속성을 도출하고, 이것을 토대로 전문가와 체험객을 대상으로 IPA 분석하여 방향성을 제시한 것이다. 그러나 한계점은 경기도 지역에 국한된 것이므로, 추후 타 지역을 대상으로 연구를 진행할 필요성이 있다.

The purpose of this study was to derive selection attribute of fishing experience villages, and to analyze the importance and performance on targeting experts and experienced tourists. Consequently, it could suggest implications for the guideline and the evaluation criteria of making fishing experience villages for the revitalization of eco experience tourism. Therefore, in this study, literature investigation and IPA analysis were used by Microsoft Office Excel 2010, SPSS 20.0. As a result, the 'variety of local foods and specialties' was the most urgent attribute to require intensive management strategy. And it is recommended to improvement about 'attributes related residents' because it were insensitived on the recognition by users. Satisfaction of 'appropriateness of coast' was the lowest, but the efficiency was quite high. Finally, not only 'the area of control' but also 'the area of influence' should be reviewed as an important aspects on developing the fishing experience village. The significance of this study is to derive selection attributes of making fishing experience villages for revitalization of eco experience tourism, and to suggest strategy directions based on IPA analysis result by experts and experienced tourists. But in this study, the site was limited to Gyeonggi-do, so it is recommended to expand further.

키워드

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