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A Study on Cabin Crew's Perception of Cabin Servicescape to Their Service Performance through Motivation and Direction

기내 서비스 환경에 대한 승무원의 인식이 동기부여 및 서비스 지향성을 매개로 하여 서비스 제공행동에 미치는 영향에 관한 연구

  • 최덕진 (한국항공대학교 경영학과) ;
  • 김문선 (아시아나항공 캐빈서비스팀) ;
  • 김기웅 (한국항공대학교 경영학과) ;
  • 박성식 (한국항공대학교 항공경영학과)
  • Received : 2013.10.18
  • Accepted : 2013.12.18
  • Published : 2013.12.31

Abstract

In-flight service, depending on the perceptions of service satisfaction because ever turns into a variable, which enables service providers the flexibility of a variable in the end flight service to suit your needs to providing comprehensive and proactive services of the crew will be motivated. In addition, the service provider's motivation to work in a confined space on board the flight service characteristics in-flight service will be a major impact on the environment. This service-oriented environment, in-flight service and motivation in order to verify the impact on services in Cape factors as independent variables and the dependent variable service-oriented multi-regression analysis was performed. As a result, the motivation of the crew and the crew of the service-oriented, with a voluntary service crew services dependent variable parameters that affect the behavior of the acts. Services and service-oriented motivation Cape factors significantly influence both the irradiated while the impact on voluntary service and results verification service aesthetics, cleanliness, and physical service environment, only the voluntary services of the crew a positive effect on that the effects were investigated.

Keywords

References

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