DOI QR코드

DOI QR Code

A Study on Agricultural Village Tourism Complex Positioning using Analytic Hierarchy Process: The Case of Buyeo-gun

AHP를 이용한 농촌관광단지 입지선정에 관한 연구 -부여군을 중심으로-

  • 윤준상 (공주대학교 지역사회개발학과) ;
  • 최성현 (공주대학교 지역사회개발학과) ;
  • 김이기 (농촌진흥청 국립식량과학원) ;
  • 김성록 (공주대학교 지역사회개발학과)
  • Received : 2012.02.15
  • Accepted : 2012.03.20
  • Published : 2012.03.30

Abstract

There are many positioning studies utilizing Analytic Hierarchy Process (AHP) in tourism industry. In this study, it was tried to develop new evaluation criteria for positioning and to discuss the importance of evaluation factors, as the development of tourist's spots was pursued in diversified ways. The purpose of this study was to allow the development of tourist spots more objectively and more efficiently utilizing Analytic Hierarchy Process ("AHP" hereunder) to appoint the best place for the tourism complex in Buyeo. According to AHP analysis procedures, 5 places near Baikje Cultural Block connecting with a ferry in Buyeo-gun were selected as candidates. To perform AHP analysis, evaluation criteria and a survey were used and then weight of evaluation criteria was induced. With the conditions on criteria, standard score of each criterion and candidate was calculated. By multiplying standard score and final weight and then summing up, the candidate place with the highest score shall be appointed as the most optimal place for Buyeo-gun Agricultural Tourism Complex.

Keywords

References

  1. 고병주. (2009). AHP를 활용한 해양 관광지 개발적지 선정을 위한 연구. 건국대학교 석사학위논문.
  2. 김대관.박양우.이상민. (2007). AHP를 활용한 관광자원개발사업 평가. 관광연구저널, 21(4), 5-18.
  3. 김성진. (2005). 관광자원개발을 위한 생태관광기회스펙트럼의 적용. 관광농업연구, 12(1), 209-242.
  4. 김영규, & 노시천. (1997). AHP모형을 이용한 우리나라 중소기업의 부실화 원인진단과 그 예방대책에 관한 실증연구. 재무관리연구, 14(2), 75-105.
  5. 남인석, & 김충영. (1994). 연구개발 효율화를 위한 예산제도 개선 및 우선순위 설정에 관한 연구. 과학기술정책원.
  6. 박재현. (2004). 분석적 계층과정(AHP)을 이용한 관광지 입지선정에 관한 탐색적 연구. 호텔관광연구, 6(1), 134-152.
  7. 오정한. (2010). 계층화분석기법(AHP)을 이용한 어촌관광활성화 요인에 관한 연구: 기장군 공수마을을 중심으로. 부경대학교 석사학위논문.
  8. 우찬복, & 문경일. (1999). 관광지 입지선정을 위한 퍼지모형 구축에 관한 연구. 관광연구저널, 23(1), 66-86.
  9. Al-Harbi, K. A. (1979). Applications of the AHP in Project Management. International Journal of Project Management, 19, 19-27.
  10. Bard, J. F. (1992). A Comparison of the Analytic Hierarchy Process with Multi-attribute Utility Theory: A Case Study. IIE Transaction, 24(5), 111-121. https://doi.org/10.1080/07408179208964251
  11. Falkner, C. H., & S. Benhajla. (1990). Multi-attribute Models in the Justification of CIM Ssystem. The Engineering Economist, 37(2), 126-133.
  12. Ossadnik, W., & O. Lange. (1999). AHP-based Evaluation of AHP-Software. European Journal of Operation Research, 118, 578-588. https://doi.org/10.1016/S0377-2217(98)00321-X
  13. Rangone, A. (1996). An Analytic Hierarchy Process Framework for Comparing the Overall Performance of Manufacturing Departments. International Jourmal of Operation & Production Management, 16(8), 104-119. https://doi.org/10.1108/01443579610125804
  14. Saaty, T. L. (1979). Applications of analytical hierarchies. Mathematics and Computers in Simulation.